YouTube gets 6-second ads that users can’t skip, in attempt to sell things to impatient mobile users
YouTube is bringing short, unskippable ads that are meant to force young people to watch through them.Called “Bumper ads”, Google says that the six-second videos are a direct response to the fact that more and more people are watching on mobile phones.
- The new ads are intended to help companies show ads to people watching on mobile phones, according to Google. Half of people aged 18-49 tend to watch videos on their smartphone even if they’re at home and the ads are specifically targeted for those habits, Google said.
- Companies will be able to start buying the ads from May, but some have already shown on YouTube during testing.
- YouTube already rarely offers much longer unskippable ads, for which companies must pay considerably more. Those can last over a minute, but are very rare and appear to mostly show for people who are using adblockers.
Twitter misses expectation on revenue but adds millions more users
Twitter stock fell more than 12% in after-hours trading after the company reported revenue of $595m on Tuesday, missing expectations. Twitter was expected to report $607.8m in revenue. Meanwhile, its earnings, which were expected to be 10 cents a share, exceeded expectations at 15 cents a share.
- The first quarter saw Twitter’s number of active users rise to 310 million, 2 million more than expected by Wall Street. Any growth would have been an improvement over last quarter, when Twitter reported that it was actually losing members. In February, the company reported that its user base had dropped to 305 million, down from 307 million users from the previous quarter.
- The growth in users is good news for the company. If Twitter figures out how to grow its user base, “its advertiser base will grow dramatically”, Michael Pachter, an analyst with Wedbush Securities, said in a research note released on Monday.
- Even the news of Twitter’s user growth was not good enough to stop its stocks from falling more than 12% in after-hours trading
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