2 articles

http://www.theguardian.com/media/2015/aug/11/paywall-providers-to-nbc-universal-and-news-corp-to-merge



Paywall providers Piano Media and Tinypass are merging to create a business serving more than 1,200 media companies including NBC Universal, Time Inc and News Corp.

• The merger marks a further consolidation of the market for helping media companies get their users to pay for content online. Piano, originally founded in Slovakia, acquired US company Press+ last Autumn in a deal reportedly worth $45m (£29m) to create the world’s largest provider of paywalls.
• “Digital media businesses are increasingly focused on monetising their loyal users,” said Kaufman. “Joining Tinypass with Piano Media to form Piano and globally standardising on our new VX platform will provide publishers and media companies with the most effective and usable monetisation and analytics tools available.”

http://www.telegraph.co.uk/business/2016/02/23/tv-advertising-exceeds-5bn-for-first-time/

TV advertising exceeds £5bn for first time

Television advertising has surpassed the £5bn mark for the first time in history, a report has found. Revenues from TV advertising rose 7.4pc to £5.27bn last year, the sixth consecutive year of growth, according to TV marketing body Thinkbox.

• It said that social media giant Facebook was the biggest-spending new TV advertiser, ploughing £10.8m into on-screen adverts.
• The revenue boost comes after the report found that 877 advertisers either took out a TV advert for the first time, or returned to TV advertising after five years, in 2015.
• Procter & Gamble was the most-viewed advertiser last year with 30.5bn views, with pay TV giant Sky notching up 21.2bn views, Unilever and Reckitt Benckiser hitting 20.3bn views each and Mars clocking up 16.4bn views, according to the Broadcasters' Audience Research Board.

This is good as then there is something to do. Its good that the advert is getting alot of views and that there is enough to do there.

2 articles

http://www.theguardian.com/media/2016/feb/24/google-amp-will-make-reading-the-news-faster-but-can-it-keep-the-web-open

Google Amp will make reading the news faster, but can it keep the web open?

Google’s answer to the failings of the mobile internet launched on Wednesday, promising to eliminate those excruciating seconds between tapping a link on your smartphone screen and being able to read an article on your favourite news website.

• Accelerated Mobile Pages (Amp) offers a redesigned, slimmed-down version of HTML, the language in which web pages are written, and a set of rules for publishers and advertisers that stops them putting data-heavy graphics, interactive features and ads in their articles. As part of the programme, Google is also offering to store versions of the pages on its own servers around the world, and will show Amp articles in a carousel at the top of search results.
• Research firm Forrester claims 40% of people will not bother with a shopping website if it takes more than three seconds to load, and that’s when they are looking at something they want to buy.
• Despite the promise of speed, many in the publishing business are privately worried about working with both Facebook and Google, who are competitors for advertising and have hoovered up the vast majority of the ad money targeting people on their smartphones.

I think that its good that they are using new technology to make reading the news easier and faster as then you can have to read all these things better and quickly. Having this can help and make it better for google. Everyone uses google but if there are people that arent as interested in technology may find this good.

http://www.telegraph.co.uk/comment/telegraph-view/12172465/The-Daily-Telegraph-is-its-readers.-Long-may-they-thrive.html

he Daily Telegraph is its readers. Long may they thrive

The Daily telegraph celebrates their  50,000th issue. But in this column on January 25 1984, for its 40,000th issue, The Daily Telegraph said: “It is with confidence that we predict that some early morning in 2016 out of the darkness the 50,000th issue of this newspaper will be there to greet the dawn.” And so it is, despite dangers and developments of which the prophets of 1984 can have suspected nothing.

• More than once, for a start, the IRA tried to blow up the offices of the Telegraph. That was after the move from Fleet Street to Docklands, a faraway place of which we knew little. Not that it did any harm to the readers’ daily paper. They grew used to the best innovations that soon seemed timeless, such as the new style of honest obituary introduced by Hugh Massingberd, which rivals soon tried to imitate. 
• If the new and better normal for Telegraph media was unsuspected when the 40,000th issue came out, it shouldn’t have been. The Telegraph took its name from the latest electrical news-dissemination technology that transformed war, commerce and daily life. When issue No 1 of the paper was published, on June 29 1855, an electric telegraph cable had just been laid for the last 301 miles linking London to the front in the Crimea. It sent back news “with the speed of lightning and perfect secrecy”. Within 20 years, this news revolution gave The Daily Telegraph the “largest circulation in the world” as it boasted in each issue.

This is a great achievement as they have celebrated a long time producing this newspaper for many many years and will carry on showing this tradition. Having this tradition shows that it will still carry on as this is one of the oldest issues of newspapers.

waves

1) Summarise this example for the rest of the class in one paragraph
Emma Watson was talking about how men and women need to be seen as equal and how much men need to treat women as equals and not as an object as how they are normally portrayed in the media. Emma is a feminist and believes in these things.
2) What was the initial incident or situation that sparked this example?
At 14 years old she was being seen as sexualised by the press and the media. At a young age you wouldn't expect that to happen, but now as girls are growing up too fast and being seen as sexual as they aspire to be like celebrities and have a good figure etc. They want to act older as tats how they see their friends etc.At 18 her friends were dropping out of football as they didn't want men to see them as masculine because they wanted them to be sexualised etc.

3) In your opinion, is this an example of a valid campaign or something of a witchhunt against people who are not doing any serious harm?
I think this is bad as people shouldn't have to feel sexy or feel masculine. If you like what you wear and how you dress keep it like that. If you want to dress like a boy-do it. People shouldn't have to feel worried about what others think.



1) Summarise this example for the rest of the class in one paragraph
Ched evans was convicted of rape and has apologised for his actions but was allowed back on the pitch. He was convicted of raping  a young woman and then got his job back because he wasn't properly executed for his actions. Eventhough some people didn't believe that he raped the woman he was still sent to court and alot of these things happen because its the truth.
2) What was the initial incident or situation that sparked this example?
Jane was there to prevent him coming back to his job as he shouldn't be allowed to play again after what happend. She was signing and making comments on social media to make sure that he didn't get back on the job. 

3) In your opinion, is this an example of a valid campaign or something of a witchhunt against people who are not doing any serious harm?
I think Jane was being responsible as having a convicted man on the pitch isnt good as he could do it again. Just because he want fully charged doest mean he wouldn't do it again.

2 articles

http://www.theguardian.com/media/2016/feb/12/independent-aims-to-keep-stars-and-boost-quality-in-digital-shift

Independent aims to keep stars and boost quality in digital shift

They want to be able to make the independant be more online as the independant isnt a newspaper anymore. They want to ensure that they have enough to go online and have more views there so that there is something to fall back on later.

• “We want our bigger name writers writing for the Independent website,” said Auckland. “We want high quality, strong journalists on that site. We have global ambitions for the Independent and a London powerhouse with the Standard. We want to really take advantage of that now.”
• The website doesn’t represent the newspaper at all,” said one staff member. “A lot of staff are concerned about the quality of it – it’s a click-bait operation. All they care about is the number of clicks they get. That is a real worry if it is the future of the Independent.”
  Auckland acknowledged the issue and said the website, which will be boosted by at least 25 staff, is to get an editorial overhaul.
  “We are going to change it a little bit,” he said. “It is a good website but we will push it harder so there is more quality there, more investigative journalism. It is a good website but we will do more with it. More like the [print] editorial.”
• Overall about 50% of the 150 full-time staff that work on the Indy and i are expected to be retained following the closure of the print editions next month.

This is good in a way as then they have something to make sure that they have to read. With this they have something to read and still be in contact with the company.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/12163439/Mobile-giant-Three-to-block-online-advertising.html

Mobile giant Three to block online advertising

Three want to close all contact with advertsising. Three is poised to become the first major European mobile operator to block online advertising on its network, signalling a clash with digital publishers and advertising companies.

• It is understood that Three, which runs operators in half a dozen European countries including the UK, will next week announce a deal with Shine, a controversial Israeli technology company that specialises in blocking mobile advertising.
• It is understood that Three UK will announce that it will begin trials of the system with a small group of customers over the next few months to develop designs for a roll-out across its network.
• The controversial move has attracted the attention of regulators, who have claimed Digicel may amount to an unlawful interception of communications and violation of ‘net neutrality’ principles, whereby all data is treated the same. Shine, which argues its technology empowers consumers, has also become a target for the online advertising industry.

This is good in a way as then some mobile users wont be annoyed at the amount of adverts that they have to see but then its bad as  some people want to see and use adverts.

links

reading riots

post-colonialism

edward-said

post-feminism

beyonce

factsheets-task

collective-identity

waves

2 articles

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/12137374/Yahoo-admits-it-could-sell-off-its-core-internet-business.html

Yahoo admits it could sell off its core internet business



Yahoo has opened the door to a sale of its core internet business, as part of a raft of measures aimed at reversing the company’s long-running slump.

The US search firm, which also revealed that it suffered a $4.4bn loss last year, said it would explore “strategic alternatives” for the internet unit alongside its preferred plan of a spin-off.

• In a bid to placate angry investors, who have seen the shares slump more than 44pc from a high of $52.37 in November 2014, Yahoo revealed plans to axe 15pc of its workforce. It aims to have 9,000 employees by the end of the year.
• “This is a strong plan calling for bold shifts in products and in resources. We are extremely proud of the billion dollar plus business we have built in mobile, video, native, and social [Mavens].
• As its core business has struggled, Yahoo has been looking at ways to maximise the performance of its $24bn stake in Chinese internet retailer Alibaba. A spin-off plan developed over most of 2015 was axed in December, prompting Yahoo to look at hiving off its main business instead.

This is difficult for the company as they have to sell in order to make a good profit as their sales are going down etc. They will need to sell it to another company which will help them become better and ensure that the company has better things and making sure that they have something to back up.


http://www.theguardian.com/media/2016/feb/11/time-inc-buys-what-is-left-of-myspace-for-its-user-data

Time Inc buys what is left of MySpace for its user data

Time Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People and in the UK, NME and Ideal Home announced in a statement it had acquired Viant, a group of companies that includes advertising network Specific Media, which purchased MySpace for $35m in 2011.

• MySpace was one of the first wave of social networks to emerge at the start of the century. It was acquired in 2005 by Rupert Murdoch’s News Corp for $580m and peaked in December 2008 with 75.9 million monthly unique visitors.
• Time separately on Thursday reported better than expected revenues of $877m, down 2%, for the three months ending December 31. Digital advertising was up 17.2% to $102m but was not enough to offset a 6.6% fall in print and other advertising to $382m.

I think this is good as they have time to buy it and make sure that there is something that they are going to do.If they want to buy whatever is left its good that there is.

Factsheets task

Read Media Factsheet 142: Identity and Film.

2) Complete the Twenty Statements Test yourself. This means answering the question ‘Who am I?’ 20 times with 20 different answers. What do they say about your identity? Write the 20 answers in full on your blog.

I am female

I am indian

I am a person

I am an artistic person

I am a person who likes music

I am a sister

I am a friend

I am a cousin

I am a funny person

I am a person who likes to do henna

I am a person who has a very bad sweet tooth

I am kind

I am independent

I am mouthy

I am a person who people come to for advice 

I am a person who does alot of baking

I am 17

I am a person who doesnt like the colour pink

I am a person who doesnt like the cinema

 

3) Classify your answers into the categories listed  on the Factsheet: Social groups, ideological beliefs, interests etc.

 

Intests, social groups and ideological beliefs

4) Go back to your favourite film (as identified in the lesson). What does this choice of film say about your identity? Are there any identities within the film (e.g. certain characters) that particularly resonated with your values and beliefs?

5) Watch the trailers for the five films highlighted as examples of gay/lesbian representation in mainstream film. How are LGBT identities constructed in the trailers and how are audiences encouraged to respond to these representations?

Collective identity

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Mini- I tend to think that i am quite individual and do things my own way.
Nike-staying fit and healthy is something i try to do
Monkl- Different colours and variety of clothes that they have shows that they are fun.
MAC- showing beauty in different ways to show an image.
Ipod-showing vibrant colours and differnt styles shows fun and happiness.

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

This may mean that sometimes that some people feel that they would have to judge people in the way that they dress and what their style is. This means that they dont have time to judge on what they do as such as they just saw what they saw and agreed with what they thought.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Media saturation is a theory that says that it results in high cultural value being placed on external factors such as physical beauty and fashion sense over internal traits such as intelligence or compassion. 

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I think that my social media sites show who i am and what im interested in. It shows some qualities of me that other people may not know and that can show them through pictures or what i like. If i like something on social media it's because i like it and that it shows different things that i may want to show. For e.g liking a picture of a wedding cake may wnat me to have a that cake for someone else etc. Or liking a makeup video may want me to have my makeup one day like that. I havent taken pictures down because of what others thought or if it didnt get enough likes but because i didnt want it there anymore.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

i think that companies shouldn't sell thing through social media if its not well known and if it could be a catch and something could go wrong. This is then wrong and shouldn't happen. Its better if work is just there for online purposes.

2 articles

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/12137374/Yahoo-admits-it-could-sell-off-its-core-internet-business.html

Yahoo admits it could sell off its core internet business

Yahoo has opened the door to a sale of its core internet business, as part of a raft of measures aimed at reversing the company’s long-running slump. they want to cut some money out see if they can get more out of it.

• The US search firm, which also revealed that it suffered a $4.4bn loss last year, said it would explore “strategic alternatives” for the internet unit alongside its preferred plan of a spin-off.
• In a bid to placate angry investors, who have seen the shares slump more than 44pc from a high of $52.37 in November 2014, Yahoo revealed plans to axe 15pc of its workforce. It aims to have 9,000 employees by the end of the year.
• “Today, we’re announcing a strategic plan that we strongly believe will enable us to accelerate Yahoo’s transformation,” said Marissa Mayer, chief executive.
• As its core business has struggled, Yahoo has been looking at ways to maximise the performance of its $24bn stake in Chinese internet retailer Alibaba. A spin-off plan developed over most of 2015 was axed in December, prompting Yahoo to look at hiving off its main business instead.

This is good as its something that they needed to do. Having this helps them as they need to do certain things.

http://www.theguardian.com/media/2016/feb/05/news-corp-announces-cost-cutting-at-australian-and-british-newspaper

News Corp announces cost-cutting at Australian and British newspapers

News corp had decided to cut down the costs. This is to help their revenue and profit in a way as they need to make sure that they dont go bust in the company. They have to make sure that they keep costs low.

• Revenue from news in the three months to 31 December fell 8.1% to US$1.4bn (A$1.95bn), compared with US$1.52bn in the corresponding period last year.
• Total revenue declined 4.3% to US$2.16bn, although the company said that would have been a 2% increase had it not been for fluctuating exchange rates.
• News declined as a proportion of revenue from 67.4% to 64.8%.

• “For our Australian mastheads, it was clearly a difficult quarter in advertising and to that extent we’ve clearly embarked on a cost-cutting program,” Thomson told investors.
• Earnings before interest, tax, depreciation and amortisation at the newspaper division, which also includes the Times and the Sun in the UK and the New York Post in the US, slipped 27% to US$158m.

2 articles

http://www.theguardian.com/media/2016/jan/28/daily-mail-websites-ad-revenues-surge-as-paper-prepares-for-price-hike

Daily Mail website's ad revenues surge as paper announces price hike

 

 

The owner of the Daily Mail has said that Mail Online boosted its ad revenues by 27% in the final three months of last year, as it announced that the paper is to increase its cover price for the first time in three years.

• Daily Mail & General Trust reported on Thursday that Mail Online, which missed its £80m annual revenue target last year, had a growth rate of 16% in the year to the end of September.
• Mail Online’s 27% boost in the final quarter is a promising sign, particularly given at one point last year its growth rate fell to single digits as the entire digital newspaper ad market faltered.
• Elite Daily, the US-based news and entertainment website popular with 18- to 34-year-olds that DMGT acquired a year ago, saw ad revenue growth of 211% in the final quarter.
• “We do believe that print advertising in the UK is in a long structural decline,” he added. “We are planning around that [and] we have been building our digital capabilities. I’d be wary of reading too much in just a four-week period. It really doesn’t take big sums of money to move the dial when looking at such small periods of time. It could be just a couple of campaigns. I wouldn’t read too much into it.”

 

I think that its good that they have gotten alot of audeince from their audeince but now that they are going to put the pirce up it might be harder for some people as they may want to make sure that they rea dthe online version than buy the newspaper this makes it harder for them to make a profit from it.

 

 

 

 

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/12134465/Twitter-shares-jump-over-10pc-on-talk-of-Marc-Andreessen-and-Silver-Lake-takeover.html

 

Twitter shares jump over 10pc on talk of Marc Andreessen and Silver Lake takeover

 

 

 

 

Shares in Twitter leapt more than 11pc at one stage on Monday amid reports that the company may be a takeover target for private equity group Silver Lake and famous Silicon Valley investor Marc Andreessen.

 

• Mr Andreessen’s venture capital firm Andreessen Horowitz and Silver Lake had looked at buying the micro-blogging site, technology news website The Information reported. The news sent shares in Twitter soaring but they fell back after reports that the private equity group was not interested, trading around 5.5pc up.
• Twitter, which is struggling with growth two years after it floated in New York, is rapidly becoming seen as a takeover target as its share price falls, making a potential deal more likely. Its market value is now around $11bn, less than 25pc of its peak.

  Google and News Corp have both been rumoured to be interested, although the latter denied it two weeks ago.
• Twitter has been hit with a wave of executive departures in recent weeks, and investors have not responded to co-founder Jack Dorsey's return as chief executive as might have been hoped.

 

Butler

1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’?

It contributes in many ways. It shows that women are women and that if Butkler is saying taht you diont have to be  acertain gender to act a certain way then that means if some men saw this and found that its soemthing that is inspriring to them then thye would want to act like that. They could do it as a performance as you get drag queens or transgenders etc. They all play a part.

2) Would McRobbie view Beyonce as an empowering role model for women?

McRobbie would find this empowring for women. Even though she isnt dressed in a sense for it to be taken seriously what shes saying in the song may be inspiring to some people as they would be intrested in it a sits catchy and its eye catching.

 

3) What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?
I dont think shes a good role model in this song. In a way teh lyrics a re good as they are showing how much and whats being said is true but shes also showing traditional roles in the song but dressing provocatively in the video. This is why the male gaze takes part as some males would find that more intresting in what shes wearing than what shes saying in the video.

post feminism

2) What are the two texts the article focuses on?
They focus on Pan Ams and Beyonce

3) What examples are provided from the two texts of the 'male gaze' (Mulvey)?

In the Pam image you can see that there is a group of girls that are seen in a modern/Victorian way. Some people may see that as hard to focus on as they aren't used to seeing women like that and she is holding a cigarette in her hand and that shows that she is fierce. In beyonces video you can see that she is wearing very little clothes, shes trying to be a sex idol and shes showing her women features.

4) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?
They are showing different parts of feminism. In a way they arent showing that much feminism as they are going against what they believe in. For example, beyonce is showing herself off and feminsit believe that women shouldn't have to be portrayed in a sexual way.5) Choose three words/phrases from the glossary of the article and write their definitions on your blog.
Nostalgia- A sentimental longing for the past often remembering the the postives of time.
Patriarchy- an ideology that places men in a dominant position over women.
Feminism- a movement defining and establishing womens right and equality for men.



No More Page 3

1) Research the No More Page 3 campaign. Who started it and why?
Lucy-ann holmes started the no more page 3 campaighn as she didnt want glamour models to pose for the newspaper anymore as shes a a feminist.


2) What are the six reasons the campaign gives for why Page 3 has to go?
There are many things that page 3 had to go for, For example, boobs are not news, people who are associated with page 3 are rapists, children shouldnt be exposed to sexual contet like this, the sun was using sexualised of women being used to to decorate news stories for men and women. They are portraying women as decrotive sex objects.Page 3 is a a symbol of society that are unable to come to terms to their own sexism.


3) Read this debate in the Guardian regarding whether the campaign should be dropped. What are Barbara Ellen and Susan Boniface's contrasting opinions in the debate?
They are both giving views on how its bad that page 3 is there and hos its not. They were making valid points whihc meant that they were talking about different things.

4) How can the No More Page 3 campaign be linked to the idea of post-feminism?
It can be linked to it by the way that they are being. For example the way that they believ that we have gone passed that is differnt as many epopel believe that we still havent and will continue having feminist views.

5) What are your OWN views on the No More Page 3 campaign. Do you agree with the campaign's aims? Should the campaign continue?
I think that the campaign should continue as its giving support to the other people that have certain view son this. If a woman wants to be on page 3 then they should be allowed to make that ddecision if they want. However, if it was done in a different way then maybe most people wouldnt have a problem with it. This means that they wpuld need to make sure that tehy change.

6) Do you agree that we are in a post-feminist state or is there still a need for feminism?I think there is still need for femisinsm as young girls  who will grow up into women will need to undertsnad what should be right or wrong. This will guide them in a better way of life and they will hopefully view things differnetly to how they would have thought if they didnt get taught many things.There will always be a feminist view in whatever people do and how they do things. Women should be able to have a view just like evryone else.