Marxism and Pluralism

Marxism believe the mass media are something used by many ruling bodies to maintain control over the masses and a class divided society. Whereas pluralists believe that we live in a classless society and media organisations are representative to an audience and are economically determined. This means that pluralists believe that we dont need tyo have a class system to show who we are and how we do things. Having the classless society shows that we can all be equal and not have a name to who we can or not be. Marxists theorist tends to exaggerate the role of mass media in the reproduction of the status quo. Pluralists believe that we exaggerate what we want, think and need by showing off our freedom of speech. This means that Pluralists and Marxists views are very different to each other and they are always clashing as they are so different have different views and beliefs. Pluralists see society as competitive groups and interests and none of them are predominant at all times. Many big organisations are seen to be enjoying an extent of work from the states, political parties and institutional pressure groups. The media is said to be in the hands of media professionals. A basic fine line is seen to exist between media institutions and their audiences. Marxists have always been the ones that view the society in a capitalist way and seeing the domination in a one class way. The media are seen to promote hegemonic ideology and ensure the dominance of certain classes.  This means that bigger organisations and media companies and concentrated in wealthy corporations and media professionals whilst enjoying the illusion of autonomy. Marxists believe that we do have a class system that show who we are and what we do. This means that we have somehting to our name.