New and digital media

 What are the key statistics relating to the influence of new and digital media?
There are many statistics that influence the new and digital media roles. For example,the majority of adults in the UK (95%) say they follow the news.75% of UK adults saying they use TV as a source of news; this figure has seen a small decrease since 2013 (78%).  Also,

• There has been growth in the number of those who use any internet or apps for news, with over four in ten (41%) doing so this year, compared to just under a third last year (32%).
• the 16-34 age group,where use of internet or apps for news has increased from 44% in 2013 to 60% in 2014.
• over a quarter (28%) of those who consume news in the UK named BBC One, compared to over one-third (34%) in 2013.
• increase in the number of people stating a website/app as their most important news source (21% in 2014 vs. 14% in 2013).
• Almost half (45%) of 16-24s say their most important news source is a website/app, up 15 percentage points since 2013 (30%).
• The majority of this (64%) was on BBC One or BBC Two and a
• further 12% on the BBC News channel. However, 16-24 year olds consumed only 27 hours of news on television in the same period, compared to 196 hours for those aged 55 and over.
• When asked which topics they considered to be news, UK adults nominated crime (53%), worldwide current affairs(53%), UK-wide current affairs (51%) and UK-wide politics (49%).
• UK politics and current affairs, and worldwide current affairs,are seen to have societal importance by half (49%) of UK adults, crime by 48% and weather by 45%.
• Almost three in five (58%) UK adults say they follow the news to find out “what’s going on in the world”. The next most-cited reason is to know “what’s going on across the UK” (56%), followed by to know “what’s going on in my local area” (49%), then to know “what’s going on in respective nations” (46%) and “because I feel it’s important to keep informed about certain issues” (42%).

2) Come up with an example of an institution that has benefited from the changes new and digital media has brought to the news industry. Explain how new technology has helped the institution and try to find statistics or financial figures that support your point.

Institution has benefited from the changes in new and digital media in many ways. They have brought a lot to the news industry. Now that there is internet its being used for many things. For example, you can watch the news on the website its comes from, or on you tube. You can read newspapers on websites and listen to the news on the radio which you could have always done. Also, you can access news headlines or stories on your phone by downloading the app from newspapers or news. For example, Daily mail app or BBC news app. These are the things that help the news industry as we know where the stories have come from. They would rather access this as its quick and easy which is why the big companies decided to upgrade and use internet rather than print.

3) Find an example of an institution that has suffered as a result of the changes new and digital media has brought to the news industry. In what way has it had a negative impact? Again, try and find actual statistics or financial figures to explain your point.

There have been some cases where institutions have suffered as a result of change in new and digital media. By having the internet many people would rather access that then go to the shop and pick up a newspaper or magazine. Making sure that different media is getting done when they need to is important as the need to make sure that it gets done.  This shows that the newspaper industry is going down and slowing down as kits worsening more. Having this does make an issue for some things.

4) Answer the following question in a mini-essay on your blog:

Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

I think that the audiences has benefited more than the institutions. This is because having to have more things to do like they can access the news articles on their phone, laptop, computer, tablets and ipads. Its portable everywhere. Also, the can access the magazines articles, watch the news on their websites or on you tube, they can read and search anything everywhere. If they just read a newspaper they would have to pay a small amount, they would have to make sure that they get the right issue, they will have to make sure that they get the issue everyday and that means going to the shops or making sure that they get delivered home. They can do this at home via the internet which is easier for them. This helps them as its more efficient and quick. Some people cant be bothered to go home and pay for a newspaper when they can get the top articles for free on an app and as they are already paying for internet they don't want to spend more money they want to makes sure that they are getting the most out of their internet usage. On the internet you can access  more than the newspapers. If someone was reading an article that they found interesting then they would try and search for me about it or find some more information. Having the internet can open up many things. On the institution side i don't think it helps them as they would be losing a profit in a way that the newspapers and the loss of viewers on T.V. This is why i think that the audiences have benefited more.