media magazine

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• The industry is struggling with the way that the music industry is becoming.
• Before musicians would hope to become signed to a record label to find fame and be recognised.
• The record label would give the artists some money to see how successful their songs would be in the beginning and this would help them make a video for their song and then they would invest more money in them.
•  They would have to record and publish their song on tv channels and on youtube and then if successful it would go on spotify.
• people could listen to music on their ipods, phones, laptops etc.
• This is why having music on the internet worked.
• Music that was on CDs and cassets did used to work before the internet was introduced.
• This is what was happening in years ago.
• Funding the songs were a hassle as they had to make sure they were getting alot of money out of it afterwards.
• There has been a decline in things where the music industry has been making more money on their internet songs rather than their albums.
• There has been some issues where more people would rather buy things from the internet and downloads illegally than  buy an album now.

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• People in the music industry like listening to music.
• there are different types of music and different people like different things, for eg rock, R&B, Pop, rap etc. 
• There is a demand in all industries to make sure that there is enough going on.
• There has been alot of things that have been going on in the music industry to make it a success. There hasnt been enough of music for it to go round.
• More people would rather go on the internet than listen to normal music or even go to gigs or festivals any more.
• This is a real demand they want people to come sand see artists more and be4 more interactive with them-but not everyone wants to spend money and watch them perform, when they can go on youtube and watch the videos there or listen to a live feed on a  website etc.
• they have talent shows to try and get viewers to watch things and to see if they like the music that they are producing. For example x factor, the voice, american idol etc.
• Making sure that all the music was right and then type of songs that were being shown on x factor was good.

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• People get paid loadsin the music industry.
• they get money when they need to record a song or how well the song gets.
• Sometimes they make a promo which shows that they get alot of money and get it different ways. If they send out a teaser then they get alot out of it and do alot more.

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•  End of a musical era. alot of music are coming together to make sure that alot of things happen and try and keep into contact with the music. Alot of music happens when they do some song shat are differnert. 
• Music isnt coming to an end, but some music types are. for eg. classical music isnt as popular as it would have been in the early 1700s onwards. This was because in those days finding people that could sing in a specific voice was difficult and the way that they done it was hard. Sometimes the music would be hard as they had to sing in a high pitched voice and be pretty to sing on stage. People that couldn't sing were seen as witches as they couldn't do certain things that other musicians could. The instruments that they would use were limited as there wasnt enough to do or use.They had to hand make alot of sounds in order for entertainment to happen for them.
• two big British rivals sony and universal music. These are both big music industries that have been going far and have made alot of music popular.
• EMI was the biggest music industry until those two rivals came. EMI supported Tine tempah, coldplay, fatboy slim, blur, the white stripes and many more famous acts that were popular in the day.
• They think that because this company is big ans doesnt have alot of people signed onto it anymore that its a bad copnay now.this isnt the case as the company has always been good and famous and will continue to.

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• Different music genres.
• When a famous band released a song they seem to to think that it was different to everyone as it was a rock/indie band. Different types of genres are different and produce different types of music every single time. You cant change a rock band into a R&B band or change their songs because that not who they are and that not what type of music they produce or what they do ro become popular and become who they are.
• They are saying that  anyone can play a guitar but what makes them different. i think its the way the songs are and what types of music they play from their guitars that makes them who they are.
• Playing a range of music for different music is good as you have people that like different things. There are different types of guitars which make it even more better when they are playing that it adds differnt effect to the songs that they have.
• You have bands that last and that dont last. In nirvana Kurt cobain died due to and overdose and the band didnt continue playing much because they lost their main person. This does happen as this is something that bands do when someone drops out and thats not continue playing.Just because someone drops out doesnt mean they6 cant keep playing as they need to carry on being strong for their team that want to carry on producing music. One direction have continued playing music even though zayn malik has left.This is something that has happend before and will carry on happening too. Stay together as a group for a while.

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• It takes a long time for people to call you icons.They make it harder for people to join the music industry and not call themselves a star yet.This is something that happens alot and can be difficult for some people as they dont believe that they do certain things.Some audiences may believe that some people should only be called a icon or  a star as they are the ones that earn more or are better at what they do.Its hard when someone says that they are a icon when they arent-maybe thats what they are trying to protect from. People lying to themselves that they are an icon when really they are not.
• Alot of women show sex appeal but then are feminist? how does that work. 
• In the music industry women are shown as sex objects as thats the way they fell they need to be shown as they dont have anything else to show apart from their music. They feel that if they cover up then there music isnt going to get heard as much because of they way that they are dressed. Its not even them that easy it its society as  whole as they want to be able to show that they are sexy and slim and pretty etc.
• Making sure that they dress the right way in how they do their hair, make up, how tight their clothes are, how big and tall their heels are etc. These are all things that are interested in and take alot for granted.
• people like rihanna, nicki minaj, beyonce, madonna most of these women  dress in a way that men idolise them and in some of the lyrics in their songs.
• Its good to go viral but go for the right reasons. You want teh songs that you produce to be good and exciting and ones taht everyone will listen to for a long time. But dont go viral for silly reason like having a wardrobe malfunction or having some issues in that sense. This isnt good as it doesnt help anyone and wont help anyone become who they want to be. Alot of people do things for the fame but you have to be on a certain limit to do certain things.this is harder for alot of people as they dont know what to do or how to do certain things.

case study

The basics

Your chosen industry: Music

Your chosen case study (i.e. text/institution etc.): streaming

Have you received approval for this case study from your teacher? Yes/No


Research and answer the following tasks on your MEST3 exam blog:

Audience

1) How has new and digital media changed the audience experience in your chosen industry?
New and digital media has changed it in a way that most people now dont watch music on TV they prefer to listen to it on big apps like spotify or soundcloud or even on youtube.


2) Has new and digital media changed the way the audience consume your chosen product?
The new and digital media has as there is different ways to listen to music or watch a video. Most young people prefer to listen to remixes sometimes rather than the actual song.


3) Has the size of the audience changed as a result of new and digital media?
i think the size has gotten bigger as the music industry has always been big but now you have phones that let you download apps you can download alot of music apps which will let you listen to music for free or you will have to pay a small amount of money.


4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)
There are many things that is good that are making it good. For example the fact that its easier access and there is more too choose from. There are apps and different parts to take up.

5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)
There are different things like having different products to have a big impact on this. There are good and bad qualities to make this a better thing to do. Having this can make the audience want to go on TV and listen to music rather than go on normal websites. This can be a bad thing as then the views on TV will go down and not matter.

6) What about audience pleasures - have these changed as a result of new and digital media? 
Audience pleasures are doing certain things as then they can make the audience want to be more better. They want to be able to do certain things and watch and listen to music. music is becoming more popular all the time and has been becoming more of a demand in the media and in the social media aspect.

7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.


Institution

1) How has new and digital media had an impact on ownership or control in your chosen industry?
My new and digital media has been a important thing over time as its something that has been important for  a while.


2) What impact has new and digital media had on ownership in your chosen case study?
New and digital media have been the main source for music streaming as its something that has been happeing a lot and everything that music is shown on goes on the internet and is shown like that.

3) How has new and digital media changed the way institutions produce texts?
In some ways the music industry has been a few topics on the institution side. This does happen alot as its something that can go on and can make it happen alot. Having something thats happening in the music industry can make a difference and makes a news story sometimes, depending on what its about.


4) How has new and digital media changed the way institutions distribute their product?
There has been some different types of ways that its been distributed. for example on you tube, spotify, news papers etc. These are all ways which people get information from.


5) How might new and digital media threaten your chosen industry?
The media doesn't threaten the music industry too much as its something that doesn't happen as its such a popular part of the world that a lot cant go round. Sometimes it can be hard as its the news papers and news that do certain things to make the music industry go bad and go wrong.

6) How has new and digital media changed the way your chosen industry is regulated? 
It has been controlled a lot over the years. music has always has been an important part of the world as its something that is popular. Music has alwaysy been popular and is never controlled much by anything. There are no limits on how they dress, what the lyrics are, how its distributed etc.


UGC

1) What examples of user-generated content can you find in your case study?





2) How has UGC changed things for audiences or institutions in your chosen case study?


Marxism, Pluralism and Hegemony

1) What would be a Marxist perspective of the impact of new and digital media on your chosen case study?
A Marxists view would say some things about the songs or about the internet itself as they are more old fashioned and don't get out much to realise whats going on in the world.

2) How would a pluralist view the impact of new and digital media in your chosen industry?
A pluralist would say that its good that the world is adjusting to different things and would think that its good that there is different things going on.


Globalisation

1) How has globalisation impacted on your chosen industry or case study?
Music is global. Streaming is global and everything is done so that everyone can share their opinion and say things. Making sure that the world know and interacts with music is a good thing.

2) In your opinion, has globalisation had a positive or negative impact on your chosen industry and case study? Why?
It has a positive impact on music streaming as it has helped the music industry become more popular and know what to do and who the artists are to make sure that the whole thing comes together well.


Social media

1) How has your industry or case study used social media to promote its products?
Social media has always had an impact with the music industry. This is when the industry gets popular and when they get money. The social media is where they promote a lot. The music artsist have social media where their fans can follow and like their posts and they can post new music to their fans. It has always had a big part.

2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.
For example, Spotify has a instagram account and facebook account. YouTube has a facebook account. Loads of artisits have a social media account and this makes it better. This is how people promote.
3) Is social media an opportunity or a threat to your industry and case study?
Social media can be a threat or a opportunity. This means that they can get to do certain things on social media but then that could make things bad when they have to promote as they would have already done so.

Statistics

1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.

2) Looking at these statistics, what impact has new/digital media had on institutions in your chosen industry? 


3) What has the impact been for audiences? These may be positive and negative.


Theories

1) What media theories can you apply to your chosen industry and case study? Select THREE media theories and explain how they are relevant to your case study. Note: these can be ANY of the theories we have learned over the whole of Year 12 and 13.


Issues/debates

1) What media issues and debates can you apply to your chosen industry and case study? Select THREE media issues/debates and explain how they are relevant to your case study.


Wider examples and secondary texts

1) What other texts or institutions are also relevant to your case study? What would be good secondary texts or examples to use to support the findings of your independent case study?


Ignite presentation

When you have completed your independent case study research, prepare a 20-slide, 5 minute Ignite presentation on your chosen industry and case study. You will present this in class to widen our overall knowledge of the impact of new and digital media on a variety of industries, examples and texts. Remember the Ignite rules:

• 20 slides
• 15-second auto-advance
• No more than 20 words on each slide

You will not be able to include ALL of the above sections so be selective and choose the aspects you feel will be most interesting and relevant to your audience - the rest of the class.

2 articles

http://www.theguardian.com/media/2015/aug/11/paywall-providers-to-nbc-universal-and-news-corp-to-merge



Paywall providers Piano Media and Tinypass are merging to create a business serving more than 1,200 media companies including NBC Universal, Time Inc and News Corp.

• The merger marks a further consolidation of the market for helping media companies get their users to pay for content online. Piano, originally founded in Slovakia, acquired US company Press+ last Autumn in a deal reportedly worth $45m (£29m) to create the world’s largest provider of paywalls.
• “Digital media businesses are increasingly focused on monetising their loyal users,” said Kaufman. “Joining Tinypass with Piano Media to form Piano and globally standardising on our new VX platform will provide publishers and media companies with the most effective and usable monetisation and analytics tools available.”

http://www.telegraph.co.uk/business/2016/02/23/tv-advertising-exceeds-5bn-for-first-time/

TV advertising exceeds £5bn for first time

Television advertising has surpassed the £5bn mark for the first time in history, a report has found. Revenues from TV advertising rose 7.4pc to £5.27bn last year, the sixth consecutive year of growth, according to TV marketing body Thinkbox.

• It said that social media giant Facebook was the biggest-spending new TV advertiser, ploughing £10.8m into on-screen adverts.
• The revenue boost comes after the report found that 877 advertisers either took out a TV advert for the first time, or returned to TV advertising after five years, in 2015.
• Procter & Gamble was the most-viewed advertiser last year with 30.5bn views, with pay TV giant Sky notching up 21.2bn views, Unilever and Reckitt Benckiser hitting 20.3bn views each and Mars clocking up 16.4bn views, according to the Broadcasters' Audience Research Board.

This is good as then there is something to do. Its good that the advert is getting alot of views and that there is enough to do there.

2 articles

http://www.theguardian.com/media/2016/feb/24/google-amp-will-make-reading-the-news-faster-but-can-it-keep-the-web-open

Google Amp will make reading the news faster, but can it keep the web open?

Google’s answer to the failings of the mobile internet launched on Wednesday, promising to eliminate those excruciating seconds between tapping a link on your smartphone screen and being able to read an article on your favourite news website.

• Accelerated Mobile Pages (Amp) offers a redesigned, slimmed-down version of HTML, the language in which web pages are written, and a set of rules for publishers and advertisers that stops them putting data-heavy graphics, interactive features and ads in their articles. As part of the programme, Google is also offering to store versions of the pages on its own servers around the world, and will show Amp articles in a carousel at the top of search results.
• Research firm Forrester claims 40% of people will not bother with a shopping website if it takes more than three seconds to load, and that’s when they are looking at something they want to buy.
• Despite the promise of speed, many in the publishing business are privately worried about working with both Facebook and Google, who are competitors for advertising and have hoovered up the vast majority of the ad money targeting people on their smartphones.

I think that its good that they are using new technology to make reading the news easier and faster as then you can have to read all these things better and quickly. Having this can help and make it better for google. Everyone uses google but if there are people that arent as interested in technology may find this good.

http://www.telegraph.co.uk/comment/telegraph-view/12172465/The-Daily-Telegraph-is-its-readers.-Long-may-they-thrive.html

he Daily Telegraph is its readers. Long may they thrive

The Daily telegraph celebrates their  50,000th issue. But in this column on January 25 1984, for its 40,000th issue, The Daily Telegraph said: “It is with confidence that we predict that some early morning in 2016 out of the darkness the 50,000th issue of this newspaper will be there to greet the dawn.” And so it is, despite dangers and developments of which the prophets of 1984 can have suspected nothing.

• More than once, for a start, the IRA tried to blow up the offices of the Telegraph. That was after the move from Fleet Street to Docklands, a faraway place of which we knew little. Not that it did any harm to the readers’ daily paper. They grew used to the best innovations that soon seemed timeless, such as the new style of honest obituary introduced by Hugh Massingberd, which rivals soon tried to imitate. 
• If the new and better normal for Telegraph media was unsuspected when the 40,000th issue came out, it shouldn’t have been. The Telegraph took its name from the latest electrical news-dissemination technology that transformed war, commerce and daily life. When issue No 1 of the paper was published, on June 29 1855, an electric telegraph cable had just been laid for the last 301 miles linking London to the front in the Crimea. It sent back news “with the speed of lightning and perfect secrecy”. Within 20 years, this news revolution gave The Daily Telegraph the “largest circulation in the world” as it boasted in each issue.

This is a great achievement as they have celebrated a long time producing this newspaper for many many years and will carry on showing this tradition. Having this tradition shows that it will still carry on as this is one of the oldest issues of newspapers.

waves

1) Summarise this example for the rest of the class in one paragraph
Emma Watson was talking about how men and women need to be seen as equal and how much men need to treat women as equals and not as an object as how they are normally portrayed in the media. Emma is a feminist and believes in these things.
2) What was the initial incident or situation that sparked this example?
At 14 years old she was being seen as sexualised by the press and the media. At a young age you wouldn't expect that to happen, but now as girls are growing up too fast and being seen as sexual as they aspire to be like celebrities and have a good figure etc. They want to act older as tats how they see their friends etc.At 18 her friends were dropping out of football as they didn't want men to see them as masculine because they wanted them to be sexualised etc.

3) In your opinion, is this an example of a valid campaign or something of a witchhunt against people who are not doing any serious harm?
I think this is bad as people shouldn't have to feel sexy or feel masculine. If you like what you wear and how you dress keep it like that. If you want to dress like a boy-do it. People shouldn't have to feel worried about what others think.



1) Summarise this example for the rest of the class in one paragraph
Ched evans was convicted of rape and has apologised for his actions but was allowed back on the pitch. He was convicted of raping  a young woman and then got his job back because he wasn't properly executed for his actions. Eventhough some people didn't believe that he raped the woman he was still sent to court and alot of these things happen because its the truth.
2) What was the initial incident or situation that sparked this example?
Jane was there to prevent him coming back to his job as he shouldn't be allowed to play again after what happend. She was signing and making comments on social media to make sure that he didn't get back on the job. 

3) In your opinion, is this an example of a valid campaign or something of a witchhunt against people who are not doing any serious harm?
I think Jane was being responsible as having a convicted man on the pitch isnt good as he could do it again. Just because he want fully charged doest mean he wouldn't do it again.

2 articles

http://www.theguardian.com/media/2016/feb/12/independent-aims-to-keep-stars-and-boost-quality-in-digital-shift

Independent aims to keep stars and boost quality in digital shift

They want to be able to make the independant be more online as the independant isnt a newspaper anymore. They want to ensure that they have enough to go online and have more views there so that there is something to fall back on later.

• “We want our bigger name writers writing for the Independent website,” said Auckland. “We want high quality, strong journalists on that site. We have global ambitions for the Independent and a London powerhouse with the Standard. We want to really take advantage of that now.”
• The website doesn’t represent the newspaper at all,” said one staff member. “A lot of staff are concerned about the quality of it – it’s a click-bait operation. All they care about is the number of clicks they get. That is a real worry if it is the future of the Independent.”
  Auckland acknowledged the issue and said the website, which will be boosted by at least 25 staff, is to get an editorial overhaul.
  “We are going to change it a little bit,” he said. “It is a good website but we will push it harder so there is more quality there, more investigative journalism. It is a good website but we will do more with it. More like the [print] editorial.”
• Overall about 50% of the 150 full-time staff that work on the Indy and i are expected to be retained following the closure of the print editions next month.

This is good in a way as then they have something to make sure that they have to read. With this they have something to read and still be in contact with the company.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/12163439/Mobile-giant-Three-to-block-online-advertising.html

Mobile giant Three to block online advertising

Three want to close all contact with advertsising. Three is poised to become the first major European mobile operator to block online advertising on its network, signalling a clash with digital publishers and advertising companies.

• It is understood that Three, which runs operators in half a dozen European countries including the UK, will next week announce a deal with Shine, a controversial Israeli technology company that specialises in blocking mobile advertising.
• It is understood that Three UK will announce that it will begin trials of the system with a small group of customers over the next few months to develop designs for a roll-out across its network.
• The controversial move has attracted the attention of regulators, who have claimed Digicel may amount to an unlawful interception of communications and violation of ‘net neutrality’ principles, whereby all data is treated the same. Shine, which argues its technology empowers consumers, has also become a target for the online advertising industry.

This is good in a way as then some mobile users wont be annoyed at the amount of adverts that they have to see but then its bad as  some people want to see and use adverts.

links

reading riots

post-colonialism

edward-said

post-feminism

beyonce

factsheets-task

collective-identity

waves