2 articles

http://www.telegraph.co.uk/technology/2016/04/28/smartphone-demand-falls-for-first-time-in-history/

Smartphone demand falls for first time in history

the global smartphone market has shrunk for the first time ever, as consumers spending slows and the sector becomes over-saturated.Smartphone shipments to vendors and customers fell 3 per cent year-on-year from 345 million units in the first three months of 2015, to 334.6 million handsets during the same period this year, according to research from Strategy Analytics.

• It is the first time smartphone shipments have ever shrunk year-on-year, which analysts have attributed to market saturation, weak international currency, worries over economies and consumers upgrading their handsets less frequently.
• Sales of the iPhone, which accounts for two thirds of Apple's revenue, fell from 61 million units sold between January - March last year to 51 million handsets during the first three months of 2016, a decline of 10 million units.
• Lesser-known Chinese brand Oppo leap-frogged Xiaomi to take fourth place, with 4.6 per cent of the market to Xiaomi's 4.4 per cent. Other brands, including HTC, LG, Sony and BlackBerry, accounted for 43.6 per cent of the global smartphone market share in the first financial quarter of 2016.

Phones are becoming more of  a less of demand recnetly as no one wnats to have a phone or they have a differnt type which are less popular.

https://www.theguardian.com/technology/2016/may/09/google-tests-black-links-searches


Google tests black links in searches





Google searches could soon look very different: the company is testing a new version of its results page featuring black links, in the place of the familiar blue.
Users began reporting the visual change on Sunday, suggesting that Google is embarking on one of its famous “A/B tests”. The company regularly makes a small change for a subset of users, examining how they respond before deciding whether or not to roll it out to the wider userbase.

• Paying attention to the little things has paid off for Google in the past. Famously, when it decided to introduce adverts on Gmail, it ran a test to pick between 40 different shades of blue.
• Switching the links from blue to black is a far larger change. So if Google does upgrade it from test to feature, you can be sure there’s a lot of money to be made in doing so.
• In 2014, Google UK’s managing director, Dan Cobley, said what happened next: “We saw which shades of blue people liked the most, demonstrated by how much they clicked on them. As a result we learned that a slightly purpler shade of blue was more conducive to clicking than a slightly greener shade of blue, and gee whizz, we made a decision.

It good that google are changing a little bit as its soemthinf that they need to change as google has been around for  long time they need a change and need to make sure that there is a different way of consumers recoginisng them.