2 articles

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/12137374/Yahoo-admits-it-could-sell-off-its-core-internet-business.html

Yahoo admits it could sell off its core internet business



Yahoo has opened the door to a sale of its core internet business, as part of a raft of measures aimed at reversing the company’s long-running slump.

The US search firm, which also revealed that it suffered a $4.4bn loss last year, said it would explore “strategic alternatives” for the internet unit alongside its preferred plan of a spin-off.

• In a bid to placate angry investors, who have seen the shares slump more than 44pc from a high of $52.37 in November 2014, Yahoo revealed plans to axe 15pc of its workforce. It aims to have 9,000 employees by the end of the year.
• “This is a strong plan calling for bold shifts in products and in resources. We are extremely proud of the billion dollar plus business we have built in mobile, video, native, and social [Mavens].
• As its core business has struggled, Yahoo has been looking at ways to maximise the performance of its $24bn stake in Chinese internet retailer Alibaba. A spin-off plan developed over most of 2015 was axed in December, prompting Yahoo to look at hiving off its main business instead.

This is difficult for the company as they have to sell in order to make a good profit as their sales are going down etc. They will need to sell it to another company which will help them become better and ensure that the company has better things and making sure that they have something to back up.


http://www.theguardian.com/media/2016/feb/11/time-inc-buys-what-is-left-of-myspace-for-its-user-data

Time Inc buys what is left of MySpace for its user data

Time Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People and in the UK, NME and Ideal Home announced in a statement it had acquired Viant, a group of companies that includes advertising network Specific Media, which purchased MySpace for $35m in 2011.

• MySpace was one of the first wave of social networks to emerge at the start of the century. It was acquired in 2005 by Rupert Murdoch’s News Corp for $580m and peaked in December 2008 with 75.9 million monthly unique visitors.
• Time separately on Thursday reported better than expected revenues of $877m, down 2%, for the three months ending December 31. Digital advertising was up 17.2% to $102m but was not enough to offset a 6.6% fall in print and other advertising to $382m.

I think this is good as they have time to buy it and make sure that there is something that they are going to do.If they want to buy whatever is left its good that there is.

Factsheets task

Read Media Factsheet 142: Identity and Film.

2) Complete the Twenty Statements Test yourself. This means answering the question ‘Who am I?’ 20 times with 20 different answers. What do they say about your identity? Write the 20 answers in full on your blog.

I am female

I am indian

I am a person

I am an artistic person

I am a person who likes music

I am a sister

I am a friend

I am a cousin

I am a funny person

I am a person who likes to do henna

I am a person who has a very bad sweet tooth

I am kind

I am independent

I am mouthy

I am a person who people come to for advice 

I am a person who does alot of baking

I am 17

I am a person who doesnt like the colour pink

I am a person who doesnt like the cinema

 

3) Classify your answers into the categories listed  on the Factsheet: Social groups, ideological beliefs, interests etc.

 

Intests, social groups and ideological beliefs

4) Go back to your favourite film (as identified in the lesson). What does this choice of film say about your identity? Are there any identities within the film (e.g. certain characters) that particularly resonated with your values and beliefs?

5) Watch the trailers for the five films highlighted as examples of gay/lesbian representation in mainstream film. How are LGBT identities constructed in the trailers and how are audiences encouraged to respond to these representations?

Collective identity

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Mini- I tend to think that i am quite individual and do things my own way.
Nike-staying fit and healthy is something i try to do
Monkl- Different colours and variety of clothes that they have shows that they are fun.
MAC- showing beauty in different ways to show an image.
Ipod-showing vibrant colours and differnt styles shows fun and happiness.

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

This may mean that sometimes that some people feel that they would have to judge people in the way that they dress and what their style is. This means that they dont have time to judge on what they do as such as they just saw what they saw and agreed with what they thought.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Media saturation is a theory that says that it results in high cultural value being placed on external factors such as physical beauty and fashion sense over internal traits such as intelligence or compassion. 

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I think that my social media sites show who i am and what im interested in. It shows some qualities of me that other people may not know and that can show them through pictures or what i like. If i like something on social media it's because i like it and that it shows different things that i may want to show. For e.g liking a picture of a wedding cake may wnat me to have a that cake for someone else etc. Or liking a makeup video may want me to have my makeup one day like that. I havent taken pictures down because of what others thought or if it didnt get enough likes but because i didnt want it there anymore.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

i think that companies shouldn't sell thing through social media if its not well known and if it could be a catch and something could go wrong. This is then wrong and shouldn't happen. Its better if work is just there for online purposes.

2 articles

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/12137374/Yahoo-admits-it-could-sell-off-its-core-internet-business.html

Yahoo admits it could sell off its core internet business

Yahoo has opened the door to a sale of its core internet business, as part of a raft of measures aimed at reversing the company’s long-running slump. they want to cut some money out see if they can get more out of it.

• The US search firm, which also revealed that it suffered a $4.4bn loss last year, said it would explore “strategic alternatives” for the internet unit alongside its preferred plan of a spin-off.
• In a bid to placate angry investors, who have seen the shares slump more than 44pc from a high of $52.37 in November 2014, Yahoo revealed plans to axe 15pc of its workforce. It aims to have 9,000 employees by the end of the year.
• “Today, we’re announcing a strategic plan that we strongly believe will enable us to accelerate Yahoo’s transformation,” said Marissa Mayer, chief executive.
• As its core business has struggled, Yahoo has been looking at ways to maximise the performance of its $24bn stake in Chinese internet retailer Alibaba. A spin-off plan developed over most of 2015 was axed in December, prompting Yahoo to look at hiving off its main business instead.

This is good as its something that they needed to do. Having this helps them as they need to do certain things.

http://www.theguardian.com/media/2016/feb/05/news-corp-announces-cost-cutting-at-australian-and-british-newspaper

News Corp announces cost-cutting at Australian and British newspapers

News corp had decided to cut down the costs. This is to help their revenue and profit in a way as they need to make sure that they dont go bust in the company. They have to make sure that they keep costs low.

• Revenue from news in the three months to 31 December fell 8.1% to US$1.4bn (A$1.95bn), compared with US$1.52bn in the corresponding period last year.
• Total revenue declined 4.3% to US$2.16bn, although the company said that would have been a 2% increase had it not been for fluctuating exchange rates.
• News declined as a proportion of revenue from 67.4% to 64.8%.

• “For our Australian mastheads, it was clearly a difficult quarter in advertising and to that extent we’ve clearly embarked on a cost-cutting program,” Thomson told investors.
• Earnings before interest, tax, depreciation and amortisation at the newspaper division, which also includes the Times and the Sun in the UK and the New York Post in the US, slipped 27% to US$158m.

2 articles

http://www.theguardian.com/media/2016/jan/28/daily-mail-websites-ad-revenues-surge-as-paper-prepares-for-price-hike

Daily Mail website's ad revenues surge as paper announces price hike

 

 

The owner of the Daily Mail has said that Mail Online boosted its ad revenues by 27% in the final three months of last year, as it announced that the paper is to increase its cover price for the first time in three years.

• Daily Mail & General Trust reported on Thursday that Mail Online, which missed its £80m annual revenue target last year, had a growth rate of 16% in the year to the end of September.
• Mail Online’s 27% boost in the final quarter is a promising sign, particularly given at one point last year its growth rate fell to single digits as the entire digital newspaper ad market faltered.
• Elite Daily, the US-based news and entertainment website popular with 18- to 34-year-olds that DMGT acquired a year ago, saw ad revenue growth of 211% in the final quarter.
• “We do believe that print advertising in the UK is in a long structural decline,” he added. “We are planning around that [and] we have been building our digital capabilities. I’d be wary of reading too much in just a four-week period. It really doesn’t take big sums of money to move the dial when looking at such small periods of time. It could be just a couple of campaigns. I wouldn’t read too much into it.”

 

I think that its good that they have gotten alot of audeince from their audeince but now that they are going to put the pirce up it might be harder for some people as they may want to make sure that they rea dthe online version than buy the newspaper this makes it harder for them to make a profit from it.

 

 

 

 

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/12134465/Twitter-shares-jump-over-10pc-on-talk-of-Marc-Andreessen-and-Silver-Lake-takeover.html

 

Twitter shares jump over 10pc on talk of Marc Andreessen and Silver Lake takeover

 

 

 

 

Shares in Twitter leapt more than 11pc at one stage on Monday amid reports that the company may be a takeover target for private equity group Silver Lake and famous Silicon Valley investor Marc Andreessen.

 

• Mr Andreessen’s venture capital firm Andreessen Horowitz and Silver Lake had looked at buying the micro-blogging site, technology news website The Information reported. The news sent shares in Twitter soaring but they fell back after reports that the private equity group was not interested, trading around 5.5pc up.
• Twitter, which is struggling with growth two years after it floated in New York, is rapidly becoming seen as a takeover target as its share price falls, making a potential deal more likely. Its market value is now around $11bn, less than 25pc of its peak.

  Google and News Corp have both been rumoured to be interested, although the latter denied it two weeks ago.
• Twitter has been hit with a wave of executive departures in recent weeks, and investors have not responded to co-founder Jack Dorsey's return as chief executive as might have been hoped.

 

Butler

1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’?

It contributes in many ways. It shows that women are women and that if Butkler is saying taht you diont have to be  acertain gender to act a certain way then that means if some men saw this and found that its soemthing that is inspriring to them then thye would want to act like that. They could do it as a performance as you get drag queens or transgenders etc. They all play a part.

2) Would McRobbie view Beyonce as an empowering role model for women?

McRobbie would find this empowring for women. Even though she isnt dressed in a sense for it to be taken seriously what shes saying in the song may be inspiring to some people as they would be intrested in it a sits catchy and its eye catching.

 

3) What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?
I dont think shes a good role model in this song. In a way teh lyrics a re good as they are showing how much and whats being said is true but shes also showing traditional roles in the song but dressing provocatively in the video. This is why the male gaze takes part as some males would find that more intresting in what shes wearing than what shes saying in the video.

post feminism

2) What are the two texts the article focuses on?
They focus on Pan Ams and Beyonce

3) What examples are provided from the two texts of the 'male gaze' (Mulvey)?

In the Pam image you can see that there is a group of girls that are seen in a modern/Victorian way. Some people may see that as hard to focus on as they aren't used to seeing women like that and she is holding a cigarette in her hand and that shows that she is fierce. In beyonces video you can see that she is wearing very little clothes, shes trying to be a sex idol and shes showing her women features.

4) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?
They are showing different parts of feminism. In a way they arent showing that much feminism as they are going against what they believe in. For example, beyonce is showing herself off and feminsit believe that women shouldn't have to be portrayed in a sexual way.5) Choose three words/phrases from the glossary of the article and write their definitions on your blog.
Nostalgia- A sentimental longing for the past often remembering the the postives of time.
Patriarchy- an ideology that places men in a dominant position over women.
Feminism- a movement defining and establishing womens right and equality for men.



No More Page 3

1) Research the No More Page 3 campaign. Who started it and why?
Lucy-ann holmes started the no more page 3 campaighn as she didnt want glamour models to pose for the newspaper anymore as shes a a feminist.


2) What are the six reasons the campaign gives for why Page 3 has to go?
There are many things that page 3 had to go for, For example, boobs are not news, people who are associated with page 3 are rapists, children shouldnt be exposed to sexual contet like this, the sun was using sexualised of women being used to to decorate news stories for men and women. They are portraying women as decrotive sex objects.Page 3 is a a symbol of society that are unable to come to terms to their own sexism.


3) Read this debate in the Guardian regarding whether the campaign should be dropped. What are Barbara Ellen and Susan Boniface's contrasting opinions in the debate?
They are both giving views on how its bad that page 3 is there and hos its not. They were making valid points whihc meant that they were talking about different things.

4) How can the No More Page 3 campaign be linked to the idea of post-feminism?
It can be linked to it by the way that they are being. For example the way that they believ that we have gone passed that is differnt as many epopel believe that we still havent and will continue having feminist views.

5) What are your OWN views on the No More Page 3 campaign. Do you agree with the campaign's aims? Should the campaign continue?
I think that the campaign should continue as its giving support to the other people that have certain view son this. If a woman wants to be on page 3 then they should be allowed to make that ddecision if they want. However, if it was done in a different way then maybe most people wouldnt have a problem with it. This means that they wpuld need to make sure that tehy change.

6) Do you agree that we are in a post-feminist state or is there still a need for feminism?I think there is still need for femisinsm as young girls  who will grow up into women will need to undertsnad what should be right or wrong. This will guide them in a better way of life and they will hopefully view things differnetly to how they would have thought if they didnt get taught many things.There will always be a feminist view in whatever people do and how they do things. Women should be able to have a view just like evryone else.