Thursday 11 February 2016

Collective identity

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Mini- I tend to think that i am quite individual and do things my own way.
Nike-staying fit and healthy is something i try to do

Monkl- Different colours and variety of clothes that they have shows that they are fun.
MAC- showing beauty in different ways to show an image.
Ipod-showing vibrant colours and differnt styles shows fun and happiness.


3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
This may mean that sometimes that some people feel that they would have to judge people in the way that they dress and what their style is. This means that they dont have time to judge on what they do as such as they just saw what they saw and agreed with what they thought.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Media saturation is a theory that says that it results in high cultural value being placed on external factors such as physical beauty and fashion sense over internal traits such as intelligence or compassion. 

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I think that my social media sites show who i am and what im interested in. It shows some qualities of me that other people may not know and that can show them through pictures or what i like. If i like something on social media it's because i like it and that it shows different things that i may want to show. For e.g liking a picture of a wedding cake may wnat me to have a that cake for someone else etc. Or liking a makeup video may want me to have my makeup one day like that. I havent taken pictures down because of what others thought or if it didnt get enough likes but because i didnt want it there anymore.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?


i think that companies shouldn't sell thing through social media if its not well known and if it could be a catch and something could go wrong. This is then wrong and shouldn't happen. Its better if work is just there for online purposes.

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