Monday, 5 October 2015

Learner response of my mock


WWW: Some attempts to answer the question.
LR: Lacks specific examples, research, quotes, theory. Re-write a paragrap incorporating some of the ideas from the powerpoint i asked you to revise. You need to focus on the specific key words which are-views/values.



Developments in new/digital media means that audiences can now have access to a gretaer variety of views and values. To what extent are audeiinces empowered by these developments?

The audience have been empowered by the internet in many ways. For example, there have been many things that as changed over the years.This means T.V channels have become more of wide choice rather than being a 4 channel T.V. The developments of how computers and internet has been used has gotten better and more unique than what it was a couple of years ago. Now that we have more access to the internet we can access magazines, newspapers and radio on our laptops, computers, phones etc. This can be done on apps like the daily mail, the sun etc. You can now access radio reports on youtube. This shows that there is more happeing around the world now and that people would rather watch repeats and have apps to access information. This is good for the audeinces as they can have an easier access to whatever they feel they want to read or watch. Around 500 years ago Guttenburg invented prinintg where the numbers of books rose to around 20 million in just 25 years. This shows that having and reading books was once something great and still is fo rmany epopel but many epoepl prefer to read and not read over the internet. This also shows that books as a whole has not been doing as well as they did a couple of years ago due to the different types of accesses we can get online. This means having text books apps on our phones, having school work being done over the interent rather than a paper and pen etc. Many people on the internt can get their opinion heard. This coild be by blogging, commenting on something that they find important. This has grown into something more than just being a jounalist or being a speaker on a news report or on somthing that had to be done. Many people can just comment whenever they want and have a view whenever they want aswell. In newspapers or magazines you get chosen or have to make a comment or a view on a story. On apps like instagram or facebook you can post a comment on what you think and like it aswell. On twitter you can tweet whatever you like and then @ the person to see if they will reply back or question your view. This shows that the media has grown in a sense to help people. This tells me that the audeiences are empowered by the changes and developments being made.

Thursday, 1 October 2015

2 articles

http://www.telegraph.co.uk/technology/twitter/11903190/Twitter-to-unveil-founder-Jack-Dorsey-as-new-chief-executive.html

Twitter 'to unveil founder Jack Dorsey as new chief executive'



There is going to be a new manager/CEO of twitter as twitter have been falling bahind alot in there soical media. Other better social media like facebook and instagram has had more followers that have signed up to them. Twitter wanat a new fresh faced person who will be able to make twitter better than what it is now. This means by making sure that they get more followers and more tweets coming in often. Having this will help twitter become more better than  facebook or instagram. This new CEO i scalled jack dorsey who was already part of the company. He will be replacing Dick costolo who was a comedian and entrepeneur.


  • Twitter has more than 300m users, far behind the 1.5bn people hooked on Facebooks online social network.
  • Twitter's future have hit its shares, which have fallen nearly 50pc since late April. The shares rallied after Re/Code's report, gaining $1.35, or more than 5pc.
  • Jack hepled start the company in 2006 he was the CEO until 2008
  • Mr Dorsey, 38, remained Twitter's chairman and one of its largest shareholders with a 3pc stake currently worth about $600m.
I think that having a new person is a good idea as it can help have new ideas that will be better for the company. Jack Dorsey was already part of th CEO which showed that he already knows what hes doing. This means that he will know alot about it and that he can add what he needs to as he will know what makes the company good and bad. 

 .
 
 
 
 
Music streaming just became a billion-dollar industry
  • Streaming revenue as a whole surpassed $1bn in the first half of the year for the first time.
    Download sales revenue fell 4pc to $1.3bn, while physical disc sales dropped 17pc to $748m.
  • The rise of digital streaming has helped the industry maintain annual revenues of around $7bn since 2010, offsetting the decline in revenue from digital downloads of single tracks that began in 2013.
  • But the level is far below the industry peak in 1999 of $14.6bn, when compact discs were dominant.
i think that its better to have music streamed as it gives the audeince more choice and they dont have to pay much if they do pay. Some apps let the music play free on their phone or tablet for a while. Otherwise peopel jsut go on youtube because that easier aswell. Its not good for the album company as when they make copies for their album not many pople buy it as they can get it on their phones and via the internet.

New and digital media

 What are the key statistics relating to the influence of new and digital media?
There are many statistics that influence the new and digital media roles. For example,the majority of adults in the UK (95%) say they follow the news.75% of UK adults saying they use TV as a source of news; this figure has seen a small decrease since 2013 (78%).  Also,

  • There has been growth in the number of those who use any internet or apps for news, with over four in ten (41%) doing so this year, compared to just under a third last year (32%).
  • the 16-34 age group,where use of internet or apps for news has increased from 44% in 2013 to 60% in 2014.
  • over a quarter (28%) of those who consume news in the UK named BBC One, compared to over one-third (34%) in 2013.
  • increase in the number of people stating a website/app as their most important news source (21% in 2014 vs. 14% in 2013).
  • Almost half (45%) of 16-24s say their most important news source is a website/app, up 15 percentage points since 2013 (30%).
  • The majority of this (64%) was on BBC One or BBC Two and a
  • further 12% on the BBC News channel. However, 16-24 year olds consumed only 27 hours of news on television in the same period, compared to 196 hours for those aged 55 and over.
  • When asked which topics they considered to be news, UK adults nominated crime (53%), worldwide current affairs(53%), UK-wide current affairs (51%) and UK-wide politics (49%).
  • UK politics and current affairs, and worldwide current affairs,are seen to have societal importance by half (49%) of UK adults, crime by 48% and weather by 45%.
  • Almost three in five (58%) UK adults say they follow the news to find out “what’s going on in the world”. The next most-cited reason is to know “what’s going on across the UK” (56%), followed by to know “what’s going on in my local area” (49%), then to know “what’s going on in respective nations” (46%) and “because I feel it’s important to keep informed about certain issues” (42%).
2) Come up with an example of an institution that has benefited from the changes new and digital media has brought to the news industry. Explain how new technology has helped the institution and try to find statistics or financial figures that support your point.
Institution has benefited from the changes in new and digital media in many ways. They have brought a lot to the news industry. Now that there is internet its being used for many things. For example, you can watch the news on the website its comes from, or on you tube. You can read newspapers on websites and listen to the news on the radio which you could have always done. Also, you can access news headlines or stories on your phone by downloading the app from newspapers or news. For example, Daily mail app or BBC news app. These are the things that help the news industry as we know where the stories have come from. They would rather access this as its quick and easy which is why the big companies decided to upgrade and use internet rather than print.

3) Find an example of an institution that has suffered as a result of the changes new and digital media has brought to the news industry. In what way has it had a negative impact? Again, try and find actual statistics or financial figures to explain your point.
There have been some cases where institutions have suffered as a result of change in new and digital media. By having the internet many people would rather access that then go to the shop and pick up a newspaper or magazine. Making sure that different media is getting done when they need to is important as the need to make sure that it gets done.  This shows that the newspaper industry is going down and slowing down as kits worsening more. Having this does make an issue for some things.

4) Answer the following question in a mini-essay on your blog:

Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

I think that the audiences has benefited more than the institutions. This is because having to have more things to do like they can access the news articles on their phone, laptop, computer, tablets and ipads. Its portable everywhere. Also, the can access the magazines articles, watch the news on their websites or on you tube, they can read and search anything everywhere. If they just read a newspaper they would have to pay a small amount, they would have to make sure that they get the right issue, they will have to make sure that they get the issue everyday and that means going to the shops or making sure that they get delivered home. They can do this at home via the internet which is easier for them. This helps them as its more efficient and quick. Some people cant be bothered to go home and pay for a newspaper when they can get the top articles for free on an app and as they are already paying for internet they don't want to spend more money they want to makes sure that they are getting the most out of their internet usage. On the internet you can access  more than the newspapers. If someone was reading an article that they found interesting then they would try and search for me about it or find some more information. Having the internet can open up many things. On the institution side i don't think it helps them as they would be losing a profit in a way that the newspapers and the loss of viewers on T.V. This is why i think that the audiences have benefited more. 




Thursday, 24 September 2015

2 articles

How to make the perfect tweet

http://www.theguardian.com/small-business-network/2015/sep/23/how-to-write-the-perfect-tweet

Twitter

This story is about how to make the perfect tweet. They are saying that as we need to stick to the 140 character limit that instead of using that to make a story use it as a statement and write things that actually matter. Having things that matter will make it more interesting and people can find it easier. When we use a hashtag we should use it properly like using it to go with what we are saying in our tweet so that it matches and flows. Some people don't do that and as it comes out in a mess.Also, we should add an image as it makes it more interesting what we will be tweeting.


  • It has been proven that posts with images have an 18% higher click-through rate than those without.
  • The most common objectives of using Twitter are to draw engagement to third-party content or grow a community.
  • It’s recommended that businesses tweet 14 times a day with gaps of one or two hours. 

I think by writing an article about this is a good thing as it makes people who use twitter think about what they write and say. Having too much to say and waffling on can be a problem for some people as they are in a mood or think that people care when unfortunately many people don't.


 


Emojis and quizzes led the way at Social Media Week 2015

http://www.theguardian.com/media-network/2015/sep/24/emojis-social-media-week-london-2015

James Whatley on stage at Social Media Week 2015


There has been many things that have changed about social media week over the past couple years. They have always tried to make it intreseting and fun at the same time. They all wanted to make sure that the media weeks were always different to one another and make it unique every time. Social media week hasnt  been boring for a while now and thats because they have been including many things. For example, content in the new banner, equality on agenda, quizzes rule the internet, online video is here to stay and emojis. They hav ebeen including these things one way or another.


  • Social Media Week has come under fire though from many sources, with articles written (and once an entire Tumblr page set up) for the sole purpose of mocking the insights from those in attendance.
  • This year, it seems that Social Media Week is growing up with it: it was better organised, had more control over the overall output and, as a result, had far better content.

I think that its good that they are making the social media more fun and intresting as it keeps the audience entertained and made sure that they learn and listenm and also have fun in what they are talking about. Before the audience would have been bored or not intrested in what they had to say but now they have been developing to talk about better things and they are being more interactive with the audience also they are using different approaches which makes it better.

Thursday, 17 September 2015

2 articles

Newsflush! Digital video’s bog-standard content

http://www.theguardian.com/global/mediamonkeyblog/2015/sep/17/newsflush-digital-videos-bog-standard-content




iPad attached to a toilet

BBC4s channel had said that people are going on their phone, tablet etc whilst being on the toilet.this was set up and done in cambridge. They wanted to see how many people go on their phones whilst going to the toilet. Its unhygenic but loads of people do it.

  • said its fastest growing screen was also the oldest one – the TV – thanks to viewing via games consoles, smart TVs and the like, with 40% of viewing now to long form (more than 22 minutes) content.
  • This wouldnt have been done whilst being in the bathroom
  • 10% are said to be doing this at home or whilst somewhere else
I do think this is something that alot of people do even if they deny it. This is unhygenic and can cause germs to spread. This shows that some people cant live without their digital media as they are always on it even in the toilet. This isnt good as people can become addicted and be more antisocial as they would think that its acceptable to not talk and just text or something.


http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/11872835/BBC-to-launch-new-streaming-service-in-America.html

BBC to launch new streaming service in America

 The logo for the Broadcasting House, the headquarters of the BBC is displayed outside on July 25, 2015 in London, England


BBC are ttrying to launch a new streaming service in America. This is to raise more moeny from commercial sources abroad. Its to be believed that that BBC will have an advantage when consumers are not paying T.V  subscriptions in favour of good and well-known providers like Netflix and amazon.The BBC is aiming to increase its revenues.

  •  15pc to £1.2bn by 2020. Lord Hall has said cost cuts of 20pc will be required over the next five years.
  • They are looking into creating its own skinny bundle via the apple box.
I think that this is a good thing as it help us keep in touch with the US and see whats going on. Having live streaming can help us connect and understand whats going on and they can do the same.

News institutions

Channel 4
Television broadcasting company
Channel 4 is a British public-service television broadcaster which began  on 2 November 1982. It has around nearly 4 million viewrs all around the UK. In 2012 its total revenues were £925 million with 91% derived from sale of advertising. Channel 4 has many other shows that go along with it for example, channel 4+, 4seven and more4, E4 are some of them. Having different ones like this makes it more appealing as you can watch many things and catch up on these shows. They broadcast the channel 4 news everyday in the morning, midday then at night.


Daily Mail
This article is about the British national daily newspaper. this is aimed at middle class people and working class people who enjoy reading newspaper that have been around for a long time.It was published in 1896. There have been scottish and irish ones that have been published years ago aswell. This was the biggest selling newspaper since The sun. there have been more male viewrs than female as they prefer reading this. There was a Daily mail that was released every sunday.There has also been a daily mail app that has been used more by females.


The Sun
The sun  is a daily tabloid  newspaper published in the United Kingdom and Ireland. Founded in 1964 . it became a tabloid in 1969 after it was purchased by its current owners. This was a well known newspaper that mainly males viewrs were intrested in. There has been around 5 million viewrs and have had a ot of controversy,. they are on twitter and people keep updated on that rather than the newspaper most times.


The Times
the times is a British daily national newspaper based in London. It began in 1785 under the title The Daily Universal Register and became The Times on 1 January 1788. The Times and its Times sunday newspaper  (founded in 1821) are published by Times Newspapers, since 1981.they have other Times newspaper around the world in India, The new york times, The irish times etc. They are on facebook and people keep upadated on that.


The Guardian

The Guardian is a British national daily newspaper. Founded in 1821 as a local paper replacing the radical Manchester Observer it was known as The Manchester Guardian until 1959. Its other newspapers are the guardian weekly and the weekly. they have had alot of viewrs mainly by upper class. there is an online version of the guardian wher people find out and keep updated on.

Google article

1) Why has Google led to the decline of the newspaper industry?

Google decided to decline the newspaper industry because there has been alot of money that has been missing from the newspaper company for a long time. The amount that was missing was around $40 billion. The newspapers would have been around $60 billion by now if the growth had continued in the past decade.


2) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?

I think that google are too blame for the loss of newspapers jobs. This is because most people prefer to use a search engine to look at newspaper articles and see whats going on in the newspaper industry. Having all of this would make the business run out as everyone uses the internet and have apps on their phone to check these things. The old way would have been getting the newspaper everyday or every sunday.


 3) Read the comments below the article. Pick one comment you agree with and one you disagree with and justify your opinions in detail.

I agree with "Well, if the Google duo aren’t smart enough to invest in content, they’re going to be joining the buggy-whip makers in the dustbin of history. A temporary anomaly has given great wealth to the people who invented the digital equivalent of the printing press and the library card catalogue. The actual value being exploited resides in the underlying information that the Internet “prints” and Google indexes; Google does not actually own any of that information. Regardless of how nimble Google leaders are, they cannot indefinitely continue to control and reap the vast majority of the profit from assets they do not own; the owners will eventually assert themselves. And this is the real way to view what Bezos and Omidyar are up to: They know — know in their hearts — that content will again be king, and not long in the future. They want to figure out the *way* content becomes king again, before anyone else. Because that’s where the money will be" This tells me that google will find a way of being top again due to what has happend and thats true as Google is world known and popular search engine and works really well and without it, it would be bad for them and for people wo use it.



I disagree with "The vast majority of Google’s revenue comes from searches with commercial intent I.e. “cheapest coffeemaker” or “Miami hotels”. They dont earn very much from news related searches like “benghazi interviews”. I would argue they make their money on the backs of commercial enterprise, not journalists. Sergey and Larry owe the news industry nothing" . This tells me that google owners arent to blame for this evernthough i think they are. They say that they dont owe the newspaper anything but i think they do as they are the ones that are letting and giving access to people to use the internet to search for newspaper etc.