fact sheets

There are many things happening in the music industry. The music industry has always been a big thing and will always be. there have been some things in the industry. The music industry is a global business that generates profit by selling musical recordings in both physical and digital formats to media audiences. the music industry is a complex and competitive business  and record companies and labels are continually devising new ways of attracting audiences to consume tjeir products. the word music industry refers to all the businesses that are responsible for the creation and the marketing of music.In order to create a revenue a record company or record label enters into a recording contract with an artist.

They split the companies in two. The majors and the independents. the difference is that majors are different from the independents because they control all aspects of the production and distribution of their music.The main and well known record companies are universal music, sony, EMI, warner music. these weren't as popular as they were then but these are sill good famous record labels. Independent record labels are small scale companies who traditionally rely on distribution deals from other major companies.

record labels- scouting for new artists, financing recordings, packaging and distributions, marketing promotion and publicity. Record company is the company or organisation responsible for all the record labels inside the organisation. Major recording companies are using online distributions of music and social networking sites to reach potential  audiences  in a new way. The internet is being used in many ways. The internet is used for the sale of traditional physical formats, the marketing of music recordings. netcasts and live performances, the sale of music downloads.

Distribution and marketing is whole different thing that they need to worry about. this is when an artist has made and recorded their song. they then need to distribute and market it, in order to attempt and and make a profit for them and the company. radio companies must market the music properly and make sure that they target the righjt audience. This means checking the song and making sure that the song goes whith the theme that they needed. They can distribute on TV, music apps, radio etc. There is so many ways.get distributed by net labels which is websiytes, MP3 etc. This is for easier access.

Synergy is another way in which record companies  generate income via advertising and marketing their artisits in association with other brands or products. synergy occurs when one branch of a company to promote eachother.Synergy can occur between divisions of entertainment companies and also between the music industry. Theoretical concepts primary function of the music industry is to generate profit is argued by some theorsts to create a conflict as music is seen to be a creative art or an expression of ideas unlike for eg- advertising which is only focused on meeting to the economic function. Adorno and cultural industries-adorno was a critic of the captilist system and argued that popular culture or the culture industries maintained  capitalism. They achieve this by offering audiences generic products and consumer goods that act as diversions making them not intrested in change. Adorno believed the culture industries were responsible generating false needs.

Peterson and berger examine the concept of authenticity and ideology within the popular music. They realised that popular music had come from a place of resistance to dominant ideologies. Having all of this meant that the music industry was going in different places. They were trying to make the industry something that it wasn’t and that was upsetting a lot of people. Having a genre that people  didn’t want to be intrested in or do was hard for a lot of people as they wanted to do what made them happy and what things were good for them. They didn’t want to rely on other people and be told what they could or couldn’t do when they were the ones that were making the money for the bigger companies. A lot of bad things do happen in a music industry that is wrong or not good.

2 articles

http://www.theguardian.com/media/2016/feb/03/google-pulls-ad-blocking-app-for-samsung-phones

Google pulls adblocking app for Samsung phones

Google has pulled an adblocking app for Samsung phones from its Play Store just days after it was launched.The Adblock Fast app, which blocks ads in Samsung’s own mobile internet browser, disappeared from the store suddenly on Wednesday. The app had been supported by Samsung, which released a download enabling adblocking in late January.

• The app, which runs on Google’s Android software, had reportedly racked up 50,000 downloads since its launch on Monday, pushing it up download charts and making it more visible to users.
• A Google spokesperson refused to comment on Adblock Fast but said: “We can confirm that our policies are designed to provide a great experience for users and developers.”

Its good that Google want to make a adblock for Samsung phones.This is there for a reason and they cant help that they are going to make a new adblock for them as they want to be able to make the process wider for all phones.

http://www.independent.co.uk/news/media/tv-radio/bbc-trust-should-be-scrapped-with-ofcom-taking-over-regulation-report-concludes-a6904856.html

BBC: 'No hiding place' for corporation under new regulation plan, says author of plan to scrap Trust

The BBC will find “no hiding place” for its failings under a regulatory shake-up giving Ofcom responsibility for overseeing the corporation, the author of an independent review commissioned by the Government has claimed.The BBC’s 94-year system of self-governance should be scrapped following a series of scandals, Sir David Clementi concluded.

• Created in 2006, the Trust was a “mistake,” Sir David said. “High pay, the remuneration issues, IT issues, are things that I have in mind because when they go wrong there is the question about which board is responsible.”
• Ofcom would provide independent regulation and a new BBC unitary Board, led by a heavy-hitting chairman supported by a majority of non-executive directors, would represent the interests of licence-fee payers and defend the BBC’s impartiality. Archie Norman, the former ITV chairman, has been mooted as a possible candidate for the post which would now effectively be a full-time job.

2 articles

http://www.independent.co.uk/news/media/the-sun-editor-in-chief-we-will-become-a-holiday-operator-and-betting-company-as-well-as-a-newspaper-a6905706.html

The Sun editor-in-chief: We will become a holiday operator and betting company as well as a newspaper

Tony Gallagher, editor-in-chief of The Sun, has said that the sustainable future of his paper depends on it being a betting company and a holiday travel operator as well as producing news.

• All national newspapers will rely on “a variety of revenue streams” beyond news, he told a London conference. “It’s not just going to be cover price anymore, it’s going to be advertising and if we are going to have a long term future…we all need to look to our strengths and see that there are areas we can play in where we can be successful for a long-term sustainable future.”
• Mr Gallagher was asked whether The Sun – which is part of the stable owned by Eurosceptic media titan Rupert Murdoch – would be backing Britain’s exit from the European Union. Noting that the paper had already published 55 “extremely sceptical” editorials about Britain’s future membership of the EU, he replied: “I haven’t quite decided yet but the tone of the coverage is undoubtedly pretty hostile to what David Cameron has delivered.”
• She said that many online readers “feel guilty” about consumingGuardian journalism without paying and she wanted a “deeper relationship” with them. “People say to me all the time ‘How can I give you money?’” she said. “We want to help them out with that desire…and come up with a membership proposition that is really appealing to them.”

http://www.theguardian.com/media/2016/feb/25/bbc-ofcom-iplayer-net-neutrality

Net neutrality: BBC urges Ofcom to protect iPlayer

The BBC has called for stronger protection for digital TV services such as iPlayerto make sure internet providers treat them fairly.In its submission to Ofcom’s once-in-a-decade review of UK communications,which was published on Thursday, the BBC said the communications regulator and Ofcom needed to modernise regulation and ensure incoming net neutrality rules were enforced.

• The corporation said as technology advanced, and more public service content from broadcasters such as BBC and Channel 4 was consumed over the internet, there was a greater chance of conflict with those who provide the connections for them to reach their audiences.
• The corporation also said rules guaranteeing public sector broadcasters’ prominence on linear TV guides should be extended to the web, and internet providers should not be able to charge public service broadcasters for making their content available over the internet.
• Ofcom believes that demand for BBC content means providers are incentivised to offer high-quality access to content from public service broadcasters, in particular the BBC, and says there is no evidence they are abusing their position.

2 articles

http://www.theguardian.com/media/2016/mar/04/adblocking-what-are-your-reasons-for-blocking-ads-online

Adblocking: what are your reasons for blocking ads online?

As people know there is a real danger to areas of the media who rely on advertising. The counter argument is that publishers and newspapers have created this problem themselves by trying to maximise profit from digital visitors with increasingly obnoxious ad formats and more intrusive ways of tracking who has seen them.

• that 22% of the UK’s internet users have an adblocker installed, up from 18% just three months earlier. And that figure rises to almost half for 18- to 24-year-olds.
• We’d like to hear from people who regularly use adblockers. What are your main reasons for blocking online advertising with this software? 

I think that its good that they are blocking certain things on the internet to make life easier for the people that don't want adverts on there.

http://www.telegraph.co.uk/news/shopping-and-consumer-news/12172230/Are-mobiles-changing-how-we-shop.html

Are mobiles changing how we shop?

The society thinks that the way we shop depends on our phones. This means that we dont have enough time to do alot of things etc. New industry data suggests that, for the first time, the majority of online shopping sales in the UK are now conducted through smartphones and tablets.

• According to IMRG (Interactive Media in Retail Group), the trade body for internet retailers, 51 per cent of online sales between November and January in the UK involved hand-held devices rather than traditional computers or laptops.
• They attributed the apparent surge in shopping on the go to a combination of the arrival of bigger screens on smartphones – a response to the growing use of video – and improvements by retailers themselves in making their online shopping sites easier to view on mobile devices.
• A Mintel study of Christmas shopping habits found that only 37 per cent of those surveyed bought all or most of their presents online. Of those who bought presents from a mainly online retailer, 73 per cent used a laptop while 19 per cent used a tablet and 14 per cent used a smartphone.

This is a new industry for other people as they know that there are certain things happening and then decide that there was not enough to do.

media magazine

MM34- Page 24

• The industry is struggling with the way that the music industry is becoming.
• Before musicians would hope to become signed to a record label to find fame and be recognised.
• The record label would give the artists some money to see how successful their songs would be in the beginning and this would help them make a video for their song and then they would invest more money in them.
•  They would have to record and publish their song on tv channels and on youtube and then if successful it would go on spotify.
• people could listen to music on their ipods, phones, laptops etc.
• This is why having music on the internet worked.
• Music that was on CDs and cassets did used to work before the internet was introduced.
• This is what was happening in years ago.
• Funding the songs were a hassle as they had to make sure they were getting alot of money out of it afterwards.
• There has been a decline in things where the music industry has been making more money on their internet songs rather than their albums.
• There has been some issues where more people would rather buy things from the internet and downloads illegally than  buy an album now.

MM36 Page 17

• People in the music industry like listening to music.
• there are different types of music and different people like different things, for eg rock, R&B, Pop, rap etc. 
• There is a demand in all industries to make sure that there is enough going on.
• There has been alot of things that have been going on in the music industry to make it a success. There hasnt been enough of music for it to go round.
• More people would rather go on the internet than listen to normal music or even go to gigs or festivals any more.
• This is a real demand they want people to come sand see artists more and be4 more interactive with them-but not everyone wants to spend money and watch them perform, when they can go on youtube and watch the videos there or listen to a live feed on a  website etc.
• they have talent shows to try and get viewers to watch things and to see if they like the music that they are producing. For example x factor, the voice, american idol etc.
• Making sure that all the music was right and then type of songs that were being shown on x factor was good.

MM37 page 7

• People get paid loadsin the music industry.
• they get money when they need to record a song or how well the song gets.
• Sometimes they make a promo which shows that they get alot of money and get it different ways. If they send out a teaser then they get alot out of it and do alot more.

MM38 

•  End of a musical era. alot of music are coming together to make sure that alot of things happen and try and keep into contact with the music. Alot of music happens when they do some song shat are differnert. 
• Music isnt coming to an end, but some music types are. for eg. classical music isnt as popular as it would have been in the early 1700s onwards. This was because in those days finding people that could sing in a specific voice was difficult and the way that they done it was hard. Sometimes the music would be hard as they had to sing in a high pitched voice and be pretty to sing on stage. People that couldn't sing were seen as witches as they couldn't do certain things that other musicians could. The instruments that they would use were limited as there wasnt enough to do or use.They had to hand make alot of sounds in order for entertainment to happen for them.
• two big British rivals sony and universal music. These are both big music industries that have been going far and have made alot of music popular.
• EMI was the biggest music industry until those two rivals came. EMI supported Tine tempah, coldplay, fatboy slim, blur, the white stripes and many more famous acts that were popular in the day.
• They think that because this company is big ans doesnt have alot of people signed onto it anymore that its a bad copnay now.this isnt the case as the company has always been good and famous and will continue to.

MM40 

• Different music genres.
• When a famous band released a song they seem to to think that it was different to everyone as it was a rock/indie band. Different types of genres are different and produce different types of music every single time. You cant change a rock band into a R&B band or change their songs because that not who they are and that not what type of music they produce or what they do ro become popular and become who they are.
• They are saying that  anyone can play a guitar but what makes them different. i think its the way the songs are and what types of music they play from their guitars that makes them who they are.
• Playing a range of music for different music is good as you have people that like different things. There are different types of guitars which make it even more better when they are playing that it adds differnt effect to the songs that they have.
• You have bands that last and that dont last. In nirvana Kurt cobain died due to and overdose and the band didnt continue playing much because they lost their main person. This does happen as this is something that bands do when someone drops out and thats not continue playing.Just because someone drops out doesnt mean they6 cant keep playing as they need to carry on being strong for their team that want to carry on producing music. One direction have continued playing music even though zayn malik has left.This is something that has happend before and will carry on happening too. Stay together as a group for a while.

MM41

• It takes a long time for people to call you icons.They make it harder for people to join the music industry and not call themselves a star yet.This is something that happens alot and can be difficult for some people as they dont believe that they do certain things.Some audiences may believe that some people should only be called a icon or  a star as they are the ones that earn more or are better at what they do.Its hard when someone says that they are a icon when they arent-maybe thats what they are trying to protect from. People lying to themselves that they are an icon when really they are not.
• Alot of women show sex appeal but then are feminist? how does that work. 
• In the music industry women are shown as sex objects as thats the way they fell they need to be shown as they dont have anything else to show apart from their music. They feel that if they cover up then there music isnt going to get heard as much because of they way that they are dressed. Its not even them that easy it its society as  whole as they want to be able to show that they are sexy and slim and pretty etc.
• Making sure that they dress the right way in how they do their hair, make up, how tight their clothes are, how big and tall their heels are etc. These are all things that are interested in and take alot for granted.
• people like rihanna, nicki minaj, beyonce, madonna most of these women  dress in a way that men idolise them and in some of the lyrics in their songs.
• Its good to go viral but go for the right reasons. You want teh songs that you produce to be good and exciting and ones taht everyone will listen to for a long time. But dont go viral for silly reason like having a wardrobe malfunction or having some issues in that sense. This isnt good as it doesnt help anyone and wont help anyone become who they want to be. Alot of people do things for the fame but you have to be on a certain limit to do certain things.this is harder for alot of people as they dont know what to do or how to do certain things.

case study

The basics

Your chosen industry: Music

Your chosen case study (i.e. text/institution etc.): streaming

Have you received approval for this case study from your teacher? Yes/No


Research and answer the following tasks on your MEST3 exam blog:

Audience

1) How has new and digital media changed the audience experience in your chosen industry?
New and digital media has changed it in a way that most people now dont watch music on TV they prefer to listen to it on big apps like spotify or soundcloud or even on youtube.


2) Has new and digital media changed the way the audience consume your chosen product?
The new and digital media has as there is different ways to listen to music or watch a video. Most young people prefer to listen to remixes sometimes rather than the actual song.


3) Has the size of the audience changed as a result of new and digital media?
i think the size has gotten bigger as the music industry has always been big but now you have phones that let you download apps you can download alot of music apps which will let you listen to music for free or you will have to pay a small amount of money.


4) What are the positive changes new and digital media have brought to the audience of your case study? (E.g. greater choice, easier access etc.)
There are many things that is good that are making it good. For example the fact that its easier access and there is more too choose from. There are apps and different parts to take up.

5) What are the negative changes new and digital media have had on your chosen audience? (E.g. quality of product etc.)
There are different things like having different products to have a big impact on this. There are good and bad qualities to make this a better thing to do. Having this can make the audience want to go on TV and listen to music rather than go on normal websites. This can be a bad thing as then the views on TV will go down and not matter.

6) What about audience pleasures - have these changed as a result of new and digital media? 
Audience pleasures are doing certain things as then they can make the audience want to be more better. They want to be able to do certain things and watch and listen to music. music is becoming more popular all the time and has been becoming more of a demand in the media and in the social media aspect.

7) What is the target audience for your chosen case study? Write a demographic/psychographic profile.


Institution

1) How has new and digital media had an impact on ownership or control in your chosen industry?
My new and digital media has been a important thing over time as its something that has been important for  a while.


2) What impact has new and digital media had on ownership in your chosen case study?
New and digital media have been the main source for music streaming as its something that has been happeing a lot and everything that music is shown on goes on the internet and is shown like that.

3) How has new and digital media changed the way institutions produce texts?
In some ways the music industry has been a few topics on the institution side. This does happen alot as its something that can go on and can make it happen alot. Having something thats happening in the music industry can make a difference and makes a news story sometimes, depending on what its about.


4) How has new and digital media changed the way institutions distribute their product?
There has been some different types of ways that its been distributed. for example on you tube, spotify, news papers etc. These are all ways which people get information from.


5) How might new and digital media threaten your chosen industry?
The media doesn't threaten the music industry too much as its something that doesn't happen as its such a popular part of the world that a lot cant go round. Sometimes it can be hard as its the news papers and news that do certain things to make the music industry go bad and go wrong.

6) How has new and digital media changed the way your chosen industry is regulated? 
It has been controlled a lot over the years. music has always has been an important part of the world as its something that is popular. Music has alwaysy been popular and is never controlled much by anything. There are no limits on how they dress, what the lyrics are, how its distributed etc.


UGC

1) What examples of user-generated content can you find in your case study?





2) How has UGC changed things for audiences or institutions in your chosen case study?


Marxism, Pluralism and Hegemony

1) What would be a Marxist perspective of the impact of new and digital media on your chosen case study?
A Marxists view would say some things about the songs or about the internet itself as they are more old fashioned and don't get out much to realise whats going on in the world.

2) How would a pluralist view the impact of new and digital media in your chosen industry?
A pluralist would say that its good that the world is adjusting to different things and would think that its good that there is different things going on.


Globalisation

1) How has globalisation impacted on your chosen industry or case study?
Music is global. Streaming is global and everything is done so that everyone can share their opinion and say things. Making sure that the world know and interacts with music is a good thing.

2) In your opinion, has globalisation had a positive or negative impact on your chosen industry and case study? Why?
It has a positive impact on music streaming as it has helped the music industry become more popular and know what to do and who the artists are to make sure that the whole thing comes together well.


Social media

1) How has your industry or case study used social media to promote its products?
Social media has always had an impact with the music industry. This is when the industry gets popular and when they get money. The social media is where they promote a lot. The music artsist have social media where their fans can follow and like their posts and they can post new music to their fans. It has always had a big part.

2) Provide examples of how your case study has used social media and explain the impact this would have on audiences.
For example, Spotify has a instagram account and facebook account. YouTube has a facebook account. Loads of artisits have a social media account and this makes it better. This is how people promote.
3) Is social media an opportunity or a threat to your industry and case study?
Social media can be a threat or a opportunity. This means that they can get to do certain things on social media but then that could make things bad when they have to promote as they would have already done so.

Statistics

1) What statistics can you find to illustrate the impact new and digital media has had on your industry or case study? For example, in news, the UK newspaper industry sold more than 12m copies a day in 2001 but in 2014 it was below 7m.

2) Looking at these statistics, what impact has new/digital media had on institutions in your chosen industry? 


3) What has the impact been for audiences? These may be positive and negative.


Theories

1) What media theories can you apply to your chosen industry and case study? Select THREE media theories and explain how they are relevant to your case study. Note: these can be ANY of the theories we have learned over the whole of Year 12 and 13.


Issues/debates

1) What media issues and debates can you apply to your chosen industry and case study? Select THREE media issues/debates and explain how they are relevant to your case study.


Wider examples and secondary texts

1) What other texts or institutions are also relevant to your case study? What would be good secondary texts or examples to use to support the findings of your independent case study?


Ignite presentation

When you have completed your independent case study research, prepare a 20-slide, 5 minute Ignite presentation on your chosen industry and case study. You will present this in class to widen our overall knowledge of the impact of new and digital media on a variety of industries, examples and texts. Remember the Ignite rules:

• 20 slides
• 15-second auto-advance
• No more than 20 words on each slide

You will not be able to include ALL of the above sections so be selective and choose the aspects you feel will be most interesting and relevant to your audience - the rest of the class.