2 articles

http://www.theguardian.com/media/2015/aug/11/paywall-providers-to-nbc-universal-and-news-corp-to-merge



Paywall providers Piano Media and Tinypass are merging to create a business serving more than 1,200 media companies including NBC Universal, Time Inc and News Corp.

• The merger marks a further consolidation of the market for helping media companies get their users to pay for content online. Piano, originally founded in Slovakia, acquired US company Press+ last Autumn in a deal reportedly worth $45m (£29m) to create the world’s largest provider of paywalls.
• “Digital media businesses are increasingly focused on monetising their loyal users,” said Kaufman. “Joining Tinypass with Piano Media to form Piano and globally standardising on our new VX platform will provide publishers and media companies with the most effective and usable monetisation and analytics tools available.”

http://www.telegraph.co.uk/business/2016/02/23/tv-advertising-exceeds-5bn-for-first-time/

TV advertising exceeds £5bn for first time

Television advertising has surpassed the £5bn mark for the first time in history, a report has found. Revenues from TV advertising rose 7.4pc to £5.27bn last year, the sixth consecutive year of growth, according to TV marketing body Thinkbox.

• It said that social media giant Facebook was the biggest-spending new TV advertiser, ploughing £10.8m into on-screen adverts.
• The revenue boost comes after the report found that 877 advertisers either took out a TV advert for the first time, or returned to TV advertising after five years, in 2015.
• Procter & Gamble was the most-viewed advertiser last year with 30.5bn views, with pay TV giant Sky notching up 21.2bn views, Unilever and Reckitt Benckiser hitting 20.3bn views each and Mars clocking up 16.4bn views, according to the Broadcasters' Audience Research Board.

This is good as then there is something to do. Its good that the advert is getting alot of views and that there is enough to do there.

2 articles

http://www.theguardian.com/media/2016/feb/24/google-amp-will-make-reading-the-news-faster-but-can-it-keep-the-web-open

Google Amp will make reading the news faster, but can it keep the web open?

Google’s answer to the failings of the mobile internet launched on Wednesday, promising to eliminate those excruciating seconds between tapping a link on your smartphone screen and being able to read an article on your favourite news website.

• Accelerated Mobile Pages (Amp) offers a redesigned, slimmed-down version of HTML, the language in which web pages are written, and a set of rules for publishers and advertisers that stops them putting data-heavy graphics, interactive features and ads in their articles. As part of the programme, Google is also offering to store versions of the pages on its own servers around the world, and will show Amp articles in a carousel at the top of search results.
• Research firm Forrester claims 40% of people will not bother with a shopping website if it takes more than three seconds to load, and that’s when they are looking at something they want to buy.
• Despite the promise of speed, many in the publishing business are privately worried about working with both Facebook and Google, who are competitors for advertising and have hoovered up the vast majority of the ad money targeting people on their smartphones.

I think that its good that they are using new technology to make reading the news easier and faster as then you can have to read all these things better and quickly. Having this can help and make it better for google. Everyone uses google but if there are people that arent as interested in technology may find this good.

http://www.telegraph.co.uk/comment/telegraph-view/12172465/The-Daily-Telegraph-is-its-readers.-Long-may-they-thrive.html

he Daily Telegraph is its readers. Long may they thrive

The Daily telegraph celebrates their  50,000th issue. But in this column on January 25 1984, for its 40,000th issue, The Daily Telegraph said: “It is with confidence that we predict that some early morning in 2016 out of the darkness the 50,000th issue of this newspaper will be there to greet the dawn.” And so it is, despite dangers and developments of which the prophets of 1984 can have suspected nothing.

• More than once, for a start, the IRA tried to blow up the offices of the Telegraph. That was after the move from Fleet Street to Docklands, a faraway place of which we knew little. Not that it did any harm to the readers’ daily paper. They grew used to the best innovations that soon seemed timeless, such as the new style of honest obituary introduced by Hugh Massingberd, which rivals soon tried to imitate. 
• If the new and better normal for Telegraph media was unsuspected when the 40,000th issue came out, it shouldn’t have been. The Telegraph took its name from the latest electrical news-dissemination technology that transformed war, commerce and daily life. When issue No 1 of the paper was published, on June 29 1855, an electric telegraph cable had just been laid for the last 301 miles linking London to the front in the Crimea. It sent back news “with the speed of lightning and perfect secrecy”. Within 20 years, this news revolution gave The Daily Telegraph the “largest circulation in the world” as it boasted in each issue.

This is a great achievement as they have celebrated a long time producing this newspaper for many many years and will carry on showing this tradition. Having this tradition shows that it will still carry on as this is one of the oldest issues of newspapers.

waves

1) Summarise this example for the rest of the class in one paragraph
Emma Watson was talking about how men and women need to be seen as equal and how much men need to treat women as equals and not as an object as how they are normally portrayed in the media. Emma is a feminist and believes in these things.
2) What was the initial incident or situation that sparked this example?
At 14 years old she was being seen as sexualised by the press and the media. At a young age you wouldn't expect that to happen, but now as girls are growing up too fast and being seen as sexual as they aspire to be like celebrities and have a good figure etc. They want to act older as tats how they see their friends etc.At 18 her friends were dropping out of football as they didn't want men to see them as masculine because they wanted them to be sexualised etc.

3) In your opinion, is this an example of a valid campaign or something of a witchhunt against people who are not doing any serious harm?
I think this is bad as people shouldn't have to feel sexy or feel masculine. If you like what you wear and how you dress keep it like that. If you want to dress like a boy-do it. People shouldn't have to feel worried about what others think.



1) Summarise this example for the rest of the class in one paragraph
Ched evans was convicted of rape and has apologised for his actions but was allowed back on the pitch. He was convicted of raping  a young woman and then got his job back because he wasn't properly executed for his actions. Eventhough some people didn't believe that he raped the woman he was still sent to court and alot of these things happen because its the truth.
2) What was the initial incident or situation that sparked this example?
Jane was there to prevent him coming back to his job as he shouldn't be allowed to play again after what happend. She was signing and making comments on social media to make sure that he didn't get back on the job. 

3) In your opinion, is this an example of a valid campaign or something of a witchhunt against people who are not doing any serious harm?
I think Jane was being responsible as having a convicted man on the pitch isnt good as he could do it again. Just because he want fully charged doest mean he wouldn't do it again.

2 articles

http://www.theguardian.com/media/2016/feb/12/independent-aims-to-keep-stars-and-boost-quality-in-digital-shift

Independent aims to keep stars and boost quality in digital shift

They want to be able to make the independant be more online as the independant isnt a newspaper anymore. They want to ensure that they have enough to go online and have more views there so that there is something to fall back on later.

• “We want our bigger name writers writing for the Independent website,” said Auckland. “We want high quality, strong journalists on that site. We have global ambitions for the Independent and a London powerhouse with the Standard. We want to really take advantage of that now.”
• The website doesn’t represent the newspaper at all,” said one staff member. “A lot of staff are concerned about the quality of it – it’s a click-bait operation. All they care about is the number of clicks they get. That is a real worry if it is the future of the Independent.”
  Auckland acknowledged the issue and said the website, which will be boosted by at least 25 staff, is to get an editorial overhaul.
  “We are going to change it a little bit,” he said. “It is a good website but we will push it harder so there is more quality there, more investigative journalism. It is a good website but we will do more with it. More like the [print] editorial.”
• Overall about 50% of the 150 full-time staff that work on the Indy and i are expected to be retained following the closure of the print editions next month.

This is good in a way as then they have something to make sure that they have to read. With this they have something to read and still be in contact with the company.

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/12163439/Mobile-giant-Three-to-block-online-advertising.html

Mobile giant Three to block online advertising

Three want to close all contact with advertsising. Three is poised to become the first major European mobile operator to block online advertising on its network, signalling a clash with digital publishers and advertising companies.

• It is understood that Three, which runs operators in half a dozen European countries including the UK, will next week announce a deal with Shine, a controversial Israeli technology company that specialises in blocking mobile advertising.
• It is understood that Three UK will announce that it will begin trials of the system with a small group of customers over the next few months to develop designs for a roll-out across its network.
• The controversial move has attracted the attention of regulators, who have claimed Digicel may amount to an unlawful interception of communications and violation of ‘net neutrality’ principles, whereby all data is treated the same. Shine, which argues its technology empowers consumers, has also become a target for the online advertising industry.

This is good in a way as then some mobile users wont be annoyed at the amount of adverts that they have to see but then its bad as  some people want to see and use adverts.

links

reading riots

post-colonialism

edward-said

post-feminism

beyonce

factsheets-task

collective-identity

waves

2 articles

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/12137374/Yahoo-admits-it-could-sell-off-its-core-internet-business.html

Yahoo admits it could sell off its core internet business



Yahoo has opened the door to a sale of its core internet business, as part of a raft of measures aimed at reversing the company’s long-running slump.

The US search firm, which also revealed that it suffered a $4.4bn loss last year, said it would explore “strategic alternatives” for the internet unit alongside its preferred plan of a spin-off.

• In a bid to placate angry investors, who have seen the shares slump more than 44pc from a high of $52.37 in November 2014, Yahoo revealed plans to axe 15pc of its workforce. It aims to have 9,000 employees by the end of the year.
• “This is a strong plan calling for bold shifts in products and in resources. We are extremely proud of the billion dollar plus business we have built in mobile, video, native, and social [Mavens].
• As its core business has struggled, Yahoo has been looking at ways to maximise the performance of its $24bn stake in Chinese internet retailer Alibaba. A spin-off plan developed over most of 2015 was axed in December, prompting Yahoo to look at hiving off its main business instead.

This is difficult for the company as they have to sell in order to make a good profit as their sales are going down etc. They will need to sell it to another company which will help them become better and ensure that the company has better things and making sure that they have something to back up.


http://www.theguardian.com/media/2016/feb/11/time-inc-buys-what-is-left-of-myspace-for-its-user-data

Time Inc buys what is left of MySpace for its user data

Time Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People and in the UK, NME and Ideal Home announced in a statement it had acquired Viant, a group of companies that includes advertising network Specific Media, which purchased MySpace for $35m in 2011.

• MySpace was one of the first wave of social networks to emerge at the start of the century. It was acquired in 2005 by Rupert Murdoch’s News Corp for $580m and peaked in December 2008 with 75.9 million monthly unique visitors.
• Time separately on Thursday reported better than expected revenues of $877m, down 2%, for the three months ending December 31. Digital advertising was up 17.2% to $102m but was not enough to offset a 6.6% fall in print and other advertising to $382m.

I think this is good as they have time to buy it and make sure that there is something that they are going to do.If they want to buy whatever is left its good that there is.

Factsheets task

Read Media Factsheet 142: Identity and Film.

2) Complete the Twenty Statements Test yourself. This means answering the question ‘Who am I?’ 20 times with 20 different answers. What do they say about your identity? Write the 20 answers in full on your blog.

I am female

I am indian

I am a person

I am an artistic person

I am a person who likes music

I am a sister

I am a friend

I am a cousin

I am a funny person

I am a person who likes to do henna

I am a person who has a very bad sweet tooth

I am kind

I am independent

I am mouthy

I am a person who people come to for advice 

I am a person who does alot of baking

I am 17

I am a person who doesnt like the colour pink

I am a person who doesnt like the cinema

 

3) Classify your answers into the categories listed  on the Factsheet: Social groups, ideological beliefs, interests etc.

 

Intests, social groups and ideological beliefs

4) Go back to your favourite film (as identified in the lesson). What does this choice of film say about your identity? Are there any identities within the film (e.g. certain characters) that particularly resonated with your values and beliefs?

5) Watch the trailers for the five films highlighted as examples of gay/lesbian representation in mainstream film. How are LGBT identities constructed in the trailers and how are audiences encouraged to respond to these representations?